Head of Marketing

MENA Recruit Pty Ltd; Dubai; On-site; AED 200,000 - 350,000; Full time

Job summary

A leading law firm is seeking a Head of Marketing for their Dubai office, responsible for executing the firm’s marketing strategy across the MENA region. The ideal candidate will have a strong track record in professional services marketing and experience managing teams, aiming to boost brand recognition and market presence.

Qualifications

• 5 years’ experience in a managerial role.
• Proven track record in professional services marketing.
• Excellent spoken and written English skills.

Responsibilities

• Develop actionable marketing strategy and action plan.
• Manage budgets and oversee digital marketing initiatives.
• Communicate with partners and ensure execution of marketing plans.

Skills

Communication

Relationship-building

Commercial mindset

Results-driven

Education

Bachelor’s degree

Master’s degree in business administration or marketing

Job description

We are currently recruiting for a Head of Marketing for a major law firm in their Dubai office. Handling multiple regional offices, you will have five direct reports and you will be responsible for the execution of the firm’s Marketing strategy across the MENA region. You will work closely with the partners of the firm, as well as senior management.

You will support the firm and its stakeholders with their ambitious growth plans, identifying creative marketing campaigns and activities across the different markets with the aim to improve ouroverall brand recognition and market profile and reputation.

Main remit:

• Develop an actionable marketing strategy and action plan, which is in line with the firm’s strategy and business plans.
• Communicating with partners, directors and other departments to ensure that all parties are aware of current marketing projects and future plans.
• Responsibility for the successful execution of said plans with clear KPIs and other measures for success.
• Analyse and understand market demand, industry trends and client needs.
• Work with key stakeholders on securing strategic partnership for joint opportunities (such as events with the Ministries).
• Develop marketing materials, such as brochures, capability statements that promote the firm’s services.
• Oversee the development and maintenance of a strong brand presence, ensuring consistent messaging and branding across all channels and communication materials.
• Develop a progressive digital marketing strategy in collaboration with the Digital Marketing Manager.
• Lead digital marketing initiatives including social media, SEO. Email campaigns and online advertising (where applicable).
• Take responsibility over monitoring of online presence and engagement and increasing metrics as well as ensuring growth of our digital footprint across different channels more broadly.
• Manage Budgets, Digital Marketing, Events, Communication and PR as well as team management.

Requirements:

• A minimum of a bachelor’s degree and preferably a master’s degree in business administration or marketing, marketing strategy, business management, economics, finance, statistics, or accounting.
• Proven track record in (professional services) marketing and ideally also in client management and business development.
• Commercial, results-driven mind-set.
• Strong communication and relationship-building skills.
• Excellent spoken and written English skills.
• Proven management skills of effectively managing a team of no less than two people.
• Flexibility in working hours and travelling.
• A minimum of 5 years’ experience in a managerial role.
• Experience in law firms or professional services firms an advantage but not a necessity.