Head of Marketing

BNBChain Labs Tech Limited; Dubai; On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player in the blockchain space is seeking a dynamic Head of Marketing to drive its vision and strategy. This pivotal role involves shaping the narrative around blockchain adoption and engaging diverse communities. You will lead a high-performing team, execute innovative marketing campaigns, and collaborate across functions to amplify the brand's presence in the Web3 ecosystem. Join a forward-thinking organization that values creativity and strategic thinking, and be part of a mission to onboard a billion new users to Web3. This position offers vast career growth potential and the opportunity to work on cutting-edge projects that are shaping the future of technology.

Qualifications

• 5+ years of marketing leadership experience in DeFi or blockchain.
• Strong background in community dynamics and brand storytelling.

Responsibilities

• Own and execute the global marketing strategy for BNB Chain.
• Lead high-impact initiatives like hackathons and partnerships.

Skills

Marketing Leadership

Community Building

Brand Storytelling

Growth Marketing

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Job description

Join to apply for the Head of Marketing role at BNB Chain Innovation .

BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain aims to onboard a billion new users to Web3.

If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better.

We are seeking a Web3-native, globally minded Head of Marketing to lead BNB Chain’s marketing vision and strategy. You will be the driving force behind how the world perceives, understands, and engages with the BNB Chain ecosystem — from builders and degens to institutions and partners.

This role involves more than managing a team or running campaigns; it’s about setting the narrative in a rapidly evolving space, building community with purpose, and growing our ecosystem with a long-term vision.

The Role :

• Own and execute the end-to-end global marketing strategy for BNB Chain — from brand narrative and storytelling to ecosystem amplification and community-led growth.
• Lead high-impact marketing initiatives : hackathons, developer activations, industry events, AMAs, and partnerships.
• Collaborate across product, BD, community, content, PR, and regional leads to unify messaging and maximize impact.
• Build and nurture relationships with KOLs, developer communities, ecosystem projects, and Web3 media.
• Manage and scale a high-performing global marketing team with a bias for experimentation and agility.
• Use data and community feedback to optimize strategy, measure ROI, and implement impactful campaigns.
• Stay connected to Web3 culture, trends, and meme cycles — ensuring BNB Chain is always part of the conversation.

More About You :

• You live and breathe Web3 — fluent in crypto culture, community dynamics, and the pace of the space.
• 5+ years of marketing leadership, ideally with hands-on experience in DeFi, blockchain infrastructure, or Layer 1 / 2 protocols.
• Strong background in community building, brand storytelling, or growth marketing.
• Proven track record in shaping narratives, growing products, and launching memorable campaigns.
• Comfortable navigating decentralized ecosystems, managing remote teams, and collaborating across time zones.
• Strategic yet pragmatic — knowing when to zoom out and when to ship fast.

Join a leading blockchain ecosystem with vast career growth potential, working alongside a diverse, global team of experts and innovators in a dynamic environment. Participate in cutting-edge projects that are shaping the industry.