Head of Marketing

Freedx; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

Freedx, a new cryptocurrency exchange, seeks a Head of Marketing/Senior Marketing Manager to lead marketing efforts. This role involves developing strategies, managing brand development, and positioning Freedx as a market leader. Candidates should have at least 8 years of marketing experience, particularly in cryptocurrency or fintech.

Benefits

Competitive salary

Generous paid leave

Opportunity for professional development

Participation in industry events

Qualifications

• Minimum of 8 years in marketing, with at least 5 years in cryptocurrency or fintech.
• Bachelor's degree in Marketing, Business, or related field.
• Strong strategic thinking and planning abilities.

Responsibilities

• Develop and implement marketing strategies and go-to-market plans.
• Manage and grow the marketing team, ensuring efficient execution of activities.
• Analyze marketing metrics and adjust strategies accordingly.

Skills

Strategic Thinking

Leadership

Digital Marketing

Marketing Analytics

Communication

Education

Bachelor's degree in Marketing or Business

MBA or relevant marketing certifications

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Who We Are Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.Our Vision: At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals.Job Summary: Freedx is seeking a dynamic and strategic Head of Marketing/Senior Marketing Manager to lead our overall marketing efforts. This role will be crucial in developing and implementing marketing strategies, managing brand development, and positioning Freedx as a leader in the cryptocurrency exchange market.Key Responsibilities: Day 1 (Launch Phase):Develop marketing strategy and go-to-market planEstablish brand guidelines and positioning for FreedxSet up key marketing channels and platformsCreate a launch campaign for the exchangeEstablish KPIs and analytics tools for measuring marketing effectivenessContinue growing and optimising the marketing team.On-going: Develop and execute comprehensive marketing strategies across all channelsManage and grow the marketing team, ensuring efficient execution of marketing activitiesOversee brand development and marketing communicationsAnalyze marketing metrics and adjust strategies accordinglyCollaborate with product team on go-to-market strategies for new features and productsManage marketing budget and optimize resource allocationOversee content creation and distribution across various platformsPlan and execute marketing campaigns to drive user acquisition and retentionStay informed about industry trends and competitor activitiesCollaborate with other departments to ensure marketing efforts align with overall business goalsProvide regular reports on marketing performance and ROI to leadershipQualifications: Experience: Minimum of 8 years in marketing, with at least 5 years in cryptocurrency, fintech, or related industriesEducation: Bachelor's degree in Marketing, Business, or related field. MBA or relevant marketing certifications are a plusSkills: Strong strategic thinking and planning abilitiesExcellent leadership and team management skillsDeep understanding of digital marketing channels and techniquesProficiency in marketing analytics and data-driven decision makingStrong communication and presentation skillsPreferred Attributes: Creativity: Innovative approach to marketing in the competitive crypto spaceAdaptability: Ability to thrive in a fast-paced, evolving industryTechnical Aptitude: Understanding of blockchain technology and cryptocurrency marketsGlobal Mindset: Experience with international marketing campaignsResults-Oriented: Strong focus on measurable outcomes and ROIWhat We Offer:Competitive salaryGenerous paid leaveOpportunity for professional development, participation to industry eventsFreedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.

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