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Head of Marketing

Whizmo

Dubai

On-site

AED 150,000 - 250,000

Full time

8 days ago

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Job summary

Whizmo, a leading fintech company, is seeking a Head of Marketing to drive customer acquisition and retention strategies. This role involves overseeing marketing campaigns, managing branding, and collaborating with internal teams. Candidates should have a strong background in marketing, excellent analytical skills, and a proven track record in multi-channel strategy execution.

Benefits

Competitive compensation and benefits package

Dynamic and collaborative work environment

Career growth opportunities

Culture valuing innovation and diversity

Qualifications

10+ years in progressively Marketing roles.
UAE Experience is highly preferable.
Proven multi-channel marketing campaign experience.

Responsibilities

Develop and implement marketing strategies.
Manage marketing budget and campaigns.
Analyze campaign performance metrics.

Skills

Analytical Ability

Copywriting

Communication Skills

Numerical Literacy

SEO / SEM Knowledge

Education

Bachelor’s degree in marketing

Master’s degree or Ph.D. in Marketing

Tools

CRM Software

Website Analytics Tools

Direct message the job poster from Whizmo

Whizmo is your all-in-one mobile money solution symbolizing the essence of financial democracy in the United Arab Emirates. It is a service offering from Whizpay Technology LLC, licensed by The Central Bank of the UAE. What truly makes us an ‘all-in-one’ solution is that we combine every aspect of your daily finances into a single, easy-to-use app with a suite of comprehensive services, ensuring seamless transactions.

For more ; Whizmo : Overview | LinkedIn

Head - Marketing is responsible to develop and manage marketing programs in specific channels, support business objectives, foster customer acquisition and retention, provide sales support, advance brand building, handles PR and corporate communications.

Responsible in driving impact across the entire product lifecycle – leveraging merchant insights to influence product strategy, contribute to go-to-market plans, and growing product adoption post-launch. The incumbent will define and prioritize work that contributes to growth goals across customer acquisition and satisfaction, payments volume and margins and ensure increase of ARPU.

Responsible to designing, tracking, and analyzing the performance of the marketing campaigns, managing the marketing budget, and producing the necessary marketing materials.

Reporting to the Chief Marketing Officer; works with the senior management team to help the company build and maintain strong branding across a wide range of offline and online marketing channels to enhance lead acquisition.

Key Responsibilities,

Customer Value Maximization - CVM

Deploy successful marketing campaigns and own their implementation from ideation to execution.
Produce valuable and engaging content for the website and blog that attracts and converts our target groups.
Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Develop market strategies for new products.
Identify potential new markets. Partner with product development and sales team to estimate product demand
Collaborates with internal teams to create landing pages and optimise user experience.
Plan and organize promotional events.
Conduct regular research into addressable markets, to understand prospective customers' needs, competitors, and other market forces
Run regular feedback workshops with Sales to identify ways in which Marketing can further support the sales process
Identifies trends and insights and optimises spend and performance based on the insights.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Drive marketing plans and execution for existing and future products.
Dive deep into metrics, develop reporting mechanisms that improve and streamline marketing and customer life-cycle measurement and reporting.

Customer Acquisition and Churn Management :

Develop strong acquisition and retention strategy towards customers
Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising and promotional campaigns.
Build strategic partnerships with key industry players as well as relationships with media contacts.
Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, cold prospecting, affiliate programs, EDM marketing, with performance analysis.
Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Develop and execute customer lifecycle strategies to decrease churn and drive revenue.
Manage activation, engagement, and churn management campaigns for the customer base.

Corporate Branding, PR and Communications :

Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures.
Completes branding, communication, advertising, digital marketing (B2B and B2C) department operational requirements by scheduling and assigning employees and following up on work results.
Build, establish, and strengthen company's brand towards target customers and stakeholders and increase market share
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives.

Main Requirements,

Bachelor’s degree in marketing or other related fields of study.
Additional professional such as master’s degree or a Ph.D. in Marketing, Advertising, or other related fields.
Demonstrated experience in successful marketing together with the aptitude and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion.
Solid knowledge of website analytics tools with demonstrable experience in SEO / SEM, CRM software.
great copywriting and strong communication skills.
Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance.
Up to date with the latest trends and best practices in online marketing and measurement.
10+ years of experience in progressively Marketing roles.
UAE Experience is highly preferrable.
Experienced in building a solid culture in early-stage start-ups.

Why Join Us?

Opportunity to be part of a rapidly growing fintech company shaping the future of financial services.
A dynamic and collaborative work environment with opportunities for career growth.
Competitive compensation and benefits package.
A culture that values innovation, diversity, and continuous learning.

Ready to Join the Whizmo Team?

At Whizmo, we’re passionate about innovation, collaboration, and making a meaningful impact. If you’re excited about this opportunity and eager to contribute to a dynamic and supportive environment, we’d love to hear from you. Let’s create something extraordinary together—apply today and take the first step toward an exciting career with Whizmo!

Seniority level

Executive

Employment type

Full-time

Job function

Marketing, Advertising, and Art / Creative

Financial Services, Banking, and Investment Banking

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