Head of Marketing

Fluid Codes; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in engineering simulation is looking for a Head of Marketing to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have extensive marketing experience in B2B technology, skills in digital and traditional marketing, and the ability to lead a team effectively. This role involves developing marketing strategies, conducting market research, and optimizing campaigns to elevate the brand's presence in the Middle East and North Africa.

Qualifications

• 10+ years of marketing experience in B2B technology or engineering sectors.
• At least 5+ years in a leadership role.
• Experience in inbound demand generation.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Oversee digital marketing campaigns across SEO, SEM, and social media.
• Lead, mentor, and grow a high-performing marketing team.

Skills

Digital Marketing

Leadership

Analytics

Communication

Collaboration

Education

Bachelor’s or Master’s degree in Marketing or Business Administration

Tools

HubSpot

Salesforce

Job description

Fluid Codes is the APEX Channel Partner of ANSYS Inc., authorized with exclusive rights to distribute and provide support for ANSYS Engineering Simulation Solutions in the Middle East and North Africa.

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

Position Summary :

The Head of Marketing will lead the development and execution of the company’s marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with a strong background in digital and traditional marketing, team leadership, and performance measurement. The ideal candidate will align marketing initiatives with business goals and oversee the marketing team and its functions.

Key Responsibilities :

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Conduct market research, competitor analysis, and customer insight studies to inform positioning and strategy.
• Define and monitor clear KPIs for all marketing initiatives.

Brand Management

• Strengthen brand positioning and consistency across all channels.
• Oversee content, design, and messaging to ensure alignment with brand guidelines.
• Lead communication strategies to enhance brand credibility.
• Oversee digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
• Implement lead generation strategies to support the sales pipeline and increase conversion rates.
• Track, report, and optimize digital campaign performance.

Product & Campaign Marketing

• Develop go-to-market strategies for new products / services.
• Coordinate cross-functional teams to deliver successful marketing campaigns.
• Manage events, trade shows, and product launches.
• Lead, mentor, and grow a high-performing marketing team.
• Set objectives, provide performance feedback, and support professional development.
• Foster a collaborative and innovative marketing culture.
• Manage the overall marketing budget and ensure cost-effective operations.
• Liaise with external agencies, media partners, and suppliers to execute campaigns.

Requirements :

• Bachelor’s or master’s degree in marketing, Business Administration, or related field.
• 10+ years of marketing experience in B2B technology, software, or engineering sectors, with at least 5+ years in a leadership role.
• Proven experience in inbound demand generation and account-based marketing .
• Experience managing Inside Sales teams or close collaboration with inside sales for qualification and pipeline generation.
• Proficiency with HubSpot, Salesforce (or equivalent CRM / automation platforms) , and paid media management.
• Excellent communication and collaboration skills, with the ability to align marketing and sales objectives.
• Strong analytical skills with the ability to track, measure, and report on campaign effectiveness.
• Self-driven, strategic thinker who can operate independently while aligning with business objectives.

Interested candidates who meet the above criteria are encouraged to apply.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Sales, and Business Development

Software Development, Engineering Services, and Technology, Information and Media

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