Head of Marketing

Stott and May; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

A leading software company in Dubai is seeking a Head of Marketing to drive the strategy for their core programming language ecosystem. This role involves crafting comprehensive marketing plans, elevating brand positioning, and managing a high-performing team to enhance product adoption across B2B and B2C markets. The ideal candidate will have extensive experience in marketing technical languages or frameworks, and strong strategic and analytical skills.

Qualifications

• Extensive marketing experience with developer tools or software frameworks.
• Experience driving results across B2B and B2C channels.

Responsibilities

• Craft and execute comprehensive marketing plans.
• Shape brand positioning in developer tools market.
• Manage and mentor a high-performing marketing team.

Skills

Strategic thinking

Analytical skills

Communication skills

Education

Bachelor’s degree in marketing, business, or related field

Job description

We’re partnering with a cutting-edge software company dedicated to transforming the way developers and tech teams build solutions. Their products focus on enhancing developer productivity through innovative programming languages and frameworks used globally by IT professionals and data scientists.

Role Overview:

They’re looking for a Head of Marketing to lead the strategy and execution for their core language ecosystem and related developer tools. The ideal candidate will be a strategic thinker with deep experience in marketing technical languages or frameworks, driving brand awareness and adoption across both B2B and B2C markets.

Key Responsibilities:

• Craft and execute comprehensive marketing plans to fuel growth and adoption of their programming language products and associated frameworks.
• Shape and elevate brand positioning in a competitive developer tools market.
• Develop compelling narratives to communicate unique product benefits to diverse audiences.
• Leverage data and market insights to optimize campaigns and identify new opportunities.
• Lead cross-channel marketing efforts including digital, content, influencer outreach, events, and PR.
• Oversee content creation such as case studies, blogs, and videos to support marketing goals.
• Collaborate closely with product and cross-functional teams on launches and ongoing initiatives.
• Manage and mentor a high-performing marketing team.

Ideal Candidate:

• Bachelor’s degree in marketing, business, or related field.
• Extensive marketing experience with a focus on developer tools, programming languages, or software frameworks.
• Strong strategic, analytical, and communication skills.
• Experience driving results across both B2B and B2C channels.
• Ability to interpret market data and pivot strategies accordingly.