Head of Lead Generation - Real Estate Services

Michael Page; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading real estate services group in the UAE seeks a Head of Lead Generation to enhance growth and engagement for boutique brokerages. The role involves crafting innovative outreach strategies, managing CRM tools, and collaborating across teams to optimize lead acquisition and retention efforts.

Qualifications

• 5-7 years in lead generation programs, preferably in real estate or SaaS.
• Expertise in paid acquisition channels like Google Ads and Facebook.
• Experience leading cross-functional teams.

Responsibilities

• Develop multi-channel lead generation strategies.
• Manage CRM systems for prospecting and nurturing.
• Collaborate with cross-functional teams for alignment.

Skills

Lead Generation Marketing

Lead Generation

Strategy

Business Development

Business Services

Real Estate

Tools

HubSpot

Salesforce

Job description

The Head of Lead Generation will play a pivotal role in driving growth and network engagement for a portfolio of boutique real estate brokerages built and managed by our client in the UAE. This individual will be responsible for developing and executing innovative outreach strategies, encompassing both warm and cold outreach, with a focus on rapidly expanding the client base and enhancing network relationships.

Client Details

Our client is a boutique real estate services group that empowers agents to launch and build their own legacy-driven brokerage by providing turnkey back‑office support. Their offerings include compliance, concierge-level client experiences, marketing automation, and construction services designed to boost referrals and firm growth

Description


Develop and Execute Lead Strategies: Design and implement multi-channel lead generation strategies aligned with growth objectives for independent brokerages under the brand.

Optimize Digital Campaigns: Oversee performance marketing initiatives across platforms (Google, Meta, LinkedIn) to drive high-quality real estate agent and client leads.

Manage CRM and Automation Tools: Leverage CRM systems and marketing automation tools to segment, nurture, and convert prospects through the sales funnel.

Collaborate Cross-Functionally: Work closely with marketing, agent success, and operations teams to align lead generation with onboarding, branding, and retention goals.

Lead Data-Driven Growth: Monitor and analyze key metrics (CPL, CAC, conversion rates) to continually refine targeting, messaging, and budget allocation.

Expand Strategic Partnerships: Identify and develop partnerships (e.g., referral programs, broker networks, real estate platforms) that drive scalable lead flow.

Create Targeted Content Funnels: Guide the development of landing pages, email sequences, and educational content aimed at attracting entrepreneurial agents.

Coach and Scale the Team: Recruit, train, and lead a performance-driven lead generation team, establishing KPIs and ensuring alignment with business objectives.


Profile




Proven B2B Lead Generation Experience: Minimum 5-7 years of experience in building and scaling lead generation programs, ideally in real estate, SaaS, or service-based industries.

Strong Performance Marketing Skills: Expertise in paid acquisition channels (Google Ads, Facebook/Meta, LinkedIn) with a deep understanding of A/B testing, CPL optimization, and retargeting strategies.

CRM & Automation Proficiency: Hands-on knowledge of CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools to drive lead nurturing and funnel management.

Strategic & Analytical Thinking: Ability to translate business goals into actionable campaigns, backed by data insights and a test-and-learn mindset.

Leadership & Team Management: Experience leading cross-functional or in-house teams with the ability to inspire, mentor, and deliver results under tight timelines.

Real Estate Market Understanding (Preferred): Familiarity with agent recruitment or brokerage growth dynamics is a strong advantage, especially in boutique or franchise-style environments.




Job Offer

This is an opportunity to join a growing company that will give you autonomy to perform your responsibilities and grow the Outreach team.

Skills

Lead Generation Marketing; Lead Generation; Strategy; Business Development; Business Services; Real Estate