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Head of Ecommerce and optimization

Miral Destinations

Abu Dhabi Emirate

On-site

AED 300,000 - 450,000

Full time

5 days ago

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Job summary

A leading company in leisure and entertainment is seeking a Head of eCommerce and Optimization. This pivotal role entails driving digital strategy, managing website performance, and enhancing eCommerce initiatives to meet business KPIs. The ideal candidate will bring significant experience in digital marketing, a strong analytical mindset, and leadership capabilities to foster a high-performance culture within the team.

Qualifications

10+ years of experience in digital marketing and eCommerce.
Experience managing a team and agency partners.
Strong commercial acumen with the ability to drive business impact.

Responsibilities

Lead the commercial performance of Miral's websites and digital products.
Develop and optimize an SEO strategy and digital product roadmap.
Deliver eCommerce insights and performance reports to senior leadership.

Skills

Analytical

Leadership

Digital Marketing

SEO

eCommerce

Education

Bachelor's degree in Marketing or Digital Marketing

Tools

Power BI

Google Analytics 4 (GA4)

Miral Destinations is the destination promotion partner of the world’s fastest growing leisure and entertainment destination - Yas Island & Saadiyat Island.

We connect travelers to the destination stakeholders (theme parks, attractions, hotels, etc) by designing world-class holiday experiences and holiday packages that appeal to travelers from around the world.Some of the key websites we manage include the Yas Island website, Yas Island Theme Park and Attraction websites, Saadiyat Island website, Team Lab Phenomenon website.

Miral Destinations is looking for a Head of eCommerce and Optimization to (reporting to the Sr. Director, eCommerce and Digital Marketing) to join the team.The Head of eCommerce and Optimization will play a key role in supporting the commercial KPIs of the business as well as the enhancement and digital product roadmap strategy and execution

Job Scope

The Head of eCommerce and Optimization will take full ownership of driving commercial outcomes across the entire Miral Destinations website portfolio. This includes Yas Island, the Abu Dhabi Portfolio, and Theme Parks and Attractions. The role requires a digital leader with a strong business mindset who can create and execute a future-ready digital roadmap, while aligning with cross-functional HODs to deliver best-in-class digital guest experiences.

Key Responsibilities :

Lead and own the commercial performance of the full portfolio of Miral Destinations websites, ensuring alignment with business KPIs across all platforms
Create, manage, and continuously optimize the website enhancement roadmap and overarching digital product roadmap with clearly defined short and long-term milestones
Deliver insightful and action-oriented eCommerce reporting and dashboards that shape business decisions and performance reviews
Champion an always-on optimization program through structured A / B testing, user behavior analysis, and agile enhancements
Own and execute the entire SEO strategy, including technical SEO, content strategy, backlink profile, and continuous search optimization, using industry best practices and tools
Drive the affiliate marketing program by developing and scaling partnerships that generate incremental revenue
Conduct ongoing competitive analysis across benchmark websites and industry leaders to identify opportunities and shape digital strategy
Collaborate closely with HODs of Yas Island, Abu Dhabi Portfolio, and Theme Parks and Attractions to align goals, co-create experiences, and deliver integrated digital journeys that convert
Be the central point of contact for all digital product and website optimization discussions across Miral Destinations
Manage and guide internal teams and external partners / agencies across UX / UI, analytics, development, SEO, and affiliate marketing
Translate business strategy into technical requirements and ensure cross-department collaboration (especially with IT, Marketing, and Commercial) for effective and timely execution
Embed digital innovation and global best practices into all aspects of website design, content, and performance
Ensure end-to-end tracking of the digital funnel, and utilize insights to maximize ROI, guest satisfaction, and retention
Be the voice of the guest within the digital ecosystem and ensure every enhancement and product feature is rooted in customer needs and data insights
Regularly present insights and performance results to senior leadership and influence the overall digital and commercial strategy of the company
Foster a high-performance culture within the eCommerce and Optimization team and guide junior team members to excel in their roles and grow professionally
Minimum bachelor’s degree in marketing or digital marketing
Demonstrable experience leading and managing a team and agency partners
Showcase a track record in delivering ambitious eCommerce results
Strong experience in creating and delivering initiatives across UX / UI, development, SEO / SEM, affiliate marketing, analytics, and digital product strategy
Working knowledge of enterprise CMS’, Power BI, GA4
Knowledge of the latest SEO, affiliate marketing, performance marketing strategies and techniques
10+ years of experience of digital marketing and eCommerce
Experience in managing digital presence of an enterprise global brand
Experience in either destination digital marketing or OTAs or leisure industry or hospitality industry
Strong commercial acumen and the ability to tie digital decisions to business impact
Ability to simplify technical discussions for business teams and vice versa
Experienced in managing a matrix of internal stakeholders and external agencies
Strong analytical mindset with a passion for data-driven decision-making
Exceptional presentation skills to communicate data, performance, and strategy
Capability to write briefs for UX / UI / design / development enhancements
Culturally aware and adaptable in a multicultural environment
A proactive, innovative, and resilient mindset aligned with progressive values
Natural leadership qualities with a passion for mentoring and growing talent
Deep customer focus and dedication to delivering joyful, seamless digital journeys
Experience with basic coding / code analysis is an advantage
Experience in using Figma or Sketch is an advantage
Experience in Adobe Creative Cloud apps is an advantage
Fluency in English is a must and Arabic is an advantage but not mandatory
Experience in working on a digital loyalty product / program and Mobile Apps with eCommerce
Aviation industry experience is an advantage but not mandatory
UAE experience is an advantage but not mandatory
Working experience with Semi-Government or Government organizations is an advantage but not mandatory
Active digital content consumer who often shops online
Deep understanding of pop culture and cultural trends

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Travel Arrangements

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Head Of Ecommerce • Abu Dhabi Emirate, United Arab Emirates

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