Head of Digital Propositions

People Strategist; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a visionary leader to spearhead the evolution of digital propositions across the UAE market. This pivotal role involves owning the strategic roadmap to build a best-in-class digital ecosystem focused on innovation and customer experience. With a strong emphasis on revenue generation and market expansion, the position requires a seasoned professional with over 15 years of experience in digital banking or fintech. You will lead initiatives that unlock new revenue opportunities while fostering collaborations with internal and external partners. If you are passionate about shaping the future of digital finance, this is your chance to make a significant impact.

Qualifications

• 15+ years in digital banking or fintech with regional execution.
• Proven success in building and scaling digital propositions.

Responsibilities

• Own and lead the full lifecycle of digital propositions.
• Design and optimize customer journeys for seamless digital experiences.

Skills

Product Leadership

Strategic Innovation

Market Expansion

Revenue Generation

Customer Experience

Agile Methodologies

Ecosystem Building

Education

Bachelor's Degree

Master's Degree

Tools

Scrum

Job description

This is a pivotal leadership position responsible for the evolution and expansion of digital propositions across markets. The role owns the strategic roadmap for building a best-in-class digital ecosystem, focusing on innovation, customer experience, and revenue generation. The role holds direct responsibility for the UAE market and plays a strategic support function for new market entries. It includes shared P&L responsibility and a mandate to unlock new revenue opportunities via digital-first solutions.

Key Responsibilities :

• Product Leadership : Own and lead the full lifecycle of digital propositions, from conception to rollout.
• Strategic Innovation : Identify and integrate emerging trends and technologies into digital product strategies. Collaborate cross-functionally to turn customer insights into actionable initiatives.
• Market Expansion : Guide the localization and rollout of digital offerings in new markets, tailoring strategies to match regional customer needs and regulatory environments.
• Revenue Generation : Lead initiatives to unlock incremental revenues through innovative partnerships, pricing models, and bundling strategies.
• Customer Experience : Design and optimize customer journeys, ensuring intuitive, seamless digital experiences.
• Agile Execution : Implement OKRs, champion agile methodologies, and drive continuous squad performance improvement.
• Ecosystem Building : Foster strategic collaborations with internal stakeholders and external partners to deliver holistic financial and lifestyle services.

Qualifications & Experience :

15+ years in digital banking or fintech, ideally in global roles with regional execution. 10+ years of senior leadership experience with P&L accountability. Proven success in building and scaling digital propositions. Experience working in agile environments; familiar with Scrum methodologies. Track record of managing multi-disciplinary teams and complex stakeholder networks.