Head of Digital Marketing

HIRE Consultancy; Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

A fast-growing property investment and buying firm in Dubai seeks a Head of Digital Marketing. This strategic role involves full ownership of digital performance channels and leading a dynamic team to propel lead acquisition. The ideal candidate will have a strong background in digital marketing, particularly within the property sector, to drive results.

Qualifications

• 7+ years of digital marketing experience with a strong track record.
• Experience in managing a high-performing marketing team.
• Solid understanding of SEO and content strategies.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage paid media and optimize campaigns for ROI.
• Lead and develop the digital marketing team.

Skills

Leadership

Digital Marketing

SEO

Data Analytics

Campaign Management

Tools

Google Analytics

CRM Platforms

Marketing Automation Systems

WordPress

Job description

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We are partnering with a fast-growing property investment and buying firm to hire a Head of Digital Marketing based in Dubai.

This is an exciting opportunity for a strategic, hands-on marketing leader to take full ownership of digital performance channels, drive lead acquisition, and lead a growing team in a dynamic and fast-paced environment. Real estate experience or a background in property-related businesses is a strong advantage.

Position : Head of Digital Marketing

Location : Dubai (JLT)

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business growth goals.
• Manage and optimise paid media campaigns (Google Ads, Bing Ads, Meta / Facebook Ads, etc.) with a focus on ROI and high-quality lead generation.
• Lead SEO efforts including technical optimisation, content strategy, and link-building to boost organic performance.
• Oversee social media strategy across platforms (especially Facebook and Instagram), building brand awareness and educating target audiences.
• Drive email marketing efforts, including automated nurturing campaigns to convert leads over time.
• Manage website performance with a strong focus on user experience (UX), conversion rate optimisation (CRO), and content strategy.
• Collaborate with analysts to enhance reporting dashboards and track key marketing metrics that support performance decisions.
• Lead and develop the digital marketing team, fostering a culture of innovation, performance, and continuous learning.
• Evaluate and manage marketing technology tools to maximise efficiency and campaign impact.
• Explore and implement traditional marketing opportunities when aligned with strategic goals (e.g., direct mail, brand partnerships).

Requirements

• 7+ years of experience in digital / performance marketing roles with a strong track record of results.
• Expertise in paid media channels (Search, Social, Programmatic) and performance-driven campaign management.
• Solid understanding of SEO strategy and content development.
• Experience managing and optimising WordPress websites for lead generation.
• Familiarity with social media and email marketing best practices.
• Proficient in data tools such as Google Analytics, CRM platforms, and marketing automation systems.
• Strong leadership skills with experience in managing and scaling a high-performing marketing team.
• Deep knowledge of customer journeys, audience segmentation, and multi-channel marketing strategies.
• Experience in the property, real estate, or financial services sectors is highly desirable.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Business Development, and Other

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