Head of Digital Marketing

Al Tayer Insignia; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading luxury retail company in Dubai is seeking a Head of Digital Marketing to strategize and execute digital marketing initiatives. This role requires over 10 years of experience in digital marketing leadership, focusing on omni-channel marketing and performance media. Ideal candidates will possess strong analytical skills and lead a team of digital specialists to drive customer acquisition and engagement across various platforms.

Qualifications

• 10+ years of experience in digital marketing and CRM leadership.
• Proven track record in omnichannel marketing.
• Deep knowledge of performance media and digital analytics platforms.

Responsibilities

• Lead the strategy, execution, and performance of digital marketing initiatives.
• Manage performance marketing campaigns across multiple platforms.
• Build robust dashboards for campaign effectiveness tracking.

Skills

Digital marketing strategy

Performance media expertise

Team leadership

ROI analysis

Tools

Google Ads

Meta

Salesforce

GA4

Job description

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Al Tayer Insignia | Head of Digital Marketing

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About The Role

The Head of Digital Marketing will lead the strategy, execution, and performance of all digital marketing and customer relationship initiatives across our brand portfolio. This role is responsible for building scalable, data-driven digital marketing and retention strategies that drive customer acquisition, engagement, and lifetime value. Partnering closely with Brand, eCommerce, CRM, Content, and external agencies, this individual will deliver high-impact marketing programs that support commercial growth across all regions.

What You’ll Be Doing

Strategic Roles and Responsibilities

• Define and execute a 360° digital marketing strategy across all touchpoints and markets.
• Own the development of growth-focused plans across paid, owned, and earned media, aligned to seasonal brand, trade, and commercial objectives.
• Lead annual planning for all digital acquisition and retention initiatives, including SEO, SEM, affiliates, display, email, and CRM.

Functional Roles and Responsibilities

Digital Marketing Execution

Manage the end-to-end delivery of performance marketing campaigns across Google, Bing, Meta, affiliates, and 3rd-party partners.

Partner with the Digital Trading team to drive revenue, traffic, and ROI targets through conversion-led acquisition campaigns.

Launch and optimize PPC, display, and programmatic advertising strategies; monitor performance daily to identify growth opportunities.

Lead A / B testing and experimentation to enhance digital campaign efficiency, targeting, and messaging relevance.

Insights & Reporting

Build robust dashboards and frameworks for channel performance tracking, campaign effectiveness, and ROI reporting.

Present actionable insights and business recommendations to senior leadership and commercial teams.

Stay ahead of digital trends, marketing innovations, and changes in customer behavior; translate findings into scalable initiatives.

Cross-Functional Collaboration

Act as the key digital and CRM lead across cross-functional teams including Brand Marketing, Content, Creative, Buying, Styling, and Digital Merchandising.

Coordinate campaign execution and alignment across internal departments and external partners.

Oversee partnerships with key affiliates, publishers, and 3rd party platforms to unlock incremental digital reach and revenue.

People Management Roles and Responsibilities

Lead and mentor a team of digital specialists and managers, fostering a high-performance culture.

Manage agency relationships and internal stakeholders to ensure agile and effective execution.

Own the digital marketing and CRM budgets, ensuring optimal allocation across channels and consistent focus on ROI.

About You

10+ years of experience in digital marketing and CRM leadership in fashion, luxury, beauty, or lifestyle retail.

Proven track record in omnichannel marketing with strong ROI and customer growth results.

Deep knowledge of performance media and digital analytics platforms (e.g. Google Ads, Meta, Klaviyo, Salesforce, GA4).

Hands-on experience with ESP, CDP, DMP, and marketing automation platforms.

Experience managing multimarket campaigns, ideally in GCC, Europe, or Asia

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Retail

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