Head of Content - Complex MENA

ITP Media Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Content to lead their editorial strategy for a renowned youth culture media platform. This role involves curating and producing original content that resonates with the MENA audience while ensuring alignment with global standards. The ideal candidate will have a deep understanding of youth culture, particularly in the MENA region, and possess strong leadership skills to manage a diverse team. If you are passionate about media and culture and want to make a significant impact, this opportunity is perfect for you.

Qualifications

• 7+ years in digital media with 3+ years in leadership roles.
• Extensive experience in content creation across various formats.

Responsibilities

• Develop and execute content strategy for Complex MENA.
• Lead a diverse content team and foster a collaborative environment.
• Analyze audience metrics to inform content decisions.

Skills

Content Strategy

Team Leadership

Audience Engagement

SEO Best Practices

Digital Media Experience

Cultural Sensitivity

Content Creation

Bilingual (English/Arabic)

Education

Bachelor's degree in Journalism

Bachelor's degree in Communications

Bachelor's degree in Media Studies

Tools

Content Management Systems

Analytics Tools

Social Media Platforms

Job description

ITP Media Group is launching Complex MENA bringing the globally renowned Complex brand to the Middle East. Complex is a leading youth culture media platform that covers the latest in style, music, sneakers, sports, and pop culture. The Head of Content will spearhead the brand's editorial and content strategy in the MENA region, ensuring alignment with Complex's global vision while tailoring content to resonate with the regional audience. Our Head of Content should be deeply familiar with the COMPLEX editorial brand and tone as well as key vertical areas (Style, Music, Sneakers, Sports, Pop Culture) and be able to show existing professional and personal involvement in these areas of culture as a journalist, creator, community member, and fan.

Requirements

Content Strategy & Development:

• In collaboration with the Executive Director of COMPLEX and Director of Digital, develop and execute a comprehensive content strategy for Complex MENA across all platforms, social and digital-first, ensuring alignment with Complex's global standards.
• Curate, produce and oversee the creation of original content in a hands-on role including articles, videos, podcasts, and social media posts that reflect the interests and trends of the MENA youth culture.
• Identify and collaborate with regional influencers, artists, and creators to produce authentic and engaging content.

Team Leadership & Management:

• Build and lead a diverse content team across various disciplines including writers, editors, videographers, and social media managers.
• Provide mentorship and professional development opportunities to team members.
• Foster a collaborative and innovative work environment that encourages creativity and excellence within the budget.

Brand Alignment & Collaboration:

• Ensure all content aligns with Complex's brand identity, voice, and editorial guidelines.
• Collaborate with Complex's global teams to share insights, content, and best practices.
• Adapt global content to suit the regional audience, ensuring cultural relevance and sensitivity.

Audience Engagement & Growth:

• Work with the Head of Social to analyze audience metrics to inform content decisions and strategies.
• Implement SEO and social media best practices to maximize content reach and engagement.
• Develop original initiatives to grow Complex MENA's audience across all platforms.

Commercial & Partnership Opportunities:

• Collaborate with the sales and marketing teams to identify and develop branded content opportunities across all media formats, social, online, and offline.
• Ensure content offerings are attractive to potential advertisers and partners.
• Lead concept direction in client meetings and pitches as the editorial representative of Complex MENA.

Qualifications:

• Bachelor's degree in Journalism, Communications, Media Studies, or a related field.
• Minimum of 7 years of experience in digital media with at least 3 years in a leadership role.
• Deep understanding of youth culture, especially within the MENA region.
• Extensive editorial experience across written, video, and social content.
• Proven ability to manage a multifunctional team and production workflows.
• Experience with digital programming and publishing, including data-driven optimization of content and channel performance.
• Strong network of content creators, journalists, producers, and potential contributors in target areas and regions.
• Familiarity with Arabic language and regional content.
• Comfort working across editorial and commercial content, including brand partnerships.
• Ability to take a public-facing role and serve as an editorial ambassador for the COMPLEX brand and ITP Group.
• Proficiency in content management systems, analytics tools, and social media platforms.

Key Performance Indicators (KPIs):

• Audience growth and engagement metrics.
• Quality and consistency of content output.
• Success of branded content campaigns.
• Team performance and development.
• Alignment with Complex's global brand standards.

Preferences:

• English / Arabic bilingual (spoken & written).
• Comfort and experience in front of camera for social content.