Head of Content

OUI AGENCY; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

OUI AGENCY is seeking a Studio Director / Head of Content to lead creative content initiatives for luxury brands. This role requires a visionary leader with extensive experience in content creation and a strong portfolio. The ideal candidate is passionate about storytelling and innovation, ready to shape a team that delivers exceptional creative work.

Qualifications

• 7+ years in creative content roles, including art direction and content creation.
• Proven leadership experience in creative settings.
• Experience with luxury brands in hospitality and lifestyle.

Responsibilities

• Develop and execute bold campaigns for luxury brands.
• Guide a multidisciplinary team and ensure high-quality outputs.
• Champion innovative content creation methods and tools.

Skills

Leadership

Creativity

Storytelling

Strategic thinking

Visual design

Innovation

Communication

Job description

OUI is a creative agency, born in Dubai, rooted in storytelling, and shaped by culture.

We work at the intersection of strategy and style, blending brand consultancy with bold creative execution. From luxury brands to destination launches, we craft work that doesn’t just look good, it feels right. Work that’s not just memorable, but simply irresistible.

At OUI, content creation is core to everything we do. This is not a producer role. It is a creative leadership position. The Studio Director / Head of Content is as pivotal to our output as a Creative Director.

A content-native creative who grew up in design, film, or visual storytelling, not just production. You’re a visionary leader who thrives on building ideas, teams, and the future of content.

• Agile & innovative – You challenge norms, embrace AI tools, and find smarter ways to create.
• A creative force – Hands-on, curious, and obsessed with craft, from concept to execution.
• A storyteller & strategist – You see content as more than execution—it’s about narrative, culture, and impact.
• A magnetic presenter – You sell bold ideas with charisma, turning creative vision into client buy-in.
• A refined visual thinker – You bring a strong editorial eye and deep experience in crafting content for luxury, hospitality, and lifestyle brands, always with a premium look and feel

Our enviable client roster includes J1 Beach, Beyond, IWC, Dior Beauty, Charlotte Tilbury, La Dame De Pic, Tag Heuer, Terra Solis, Rak Properties, and more.

• You see content a s strategy, storytelling, and craft, not just deliverables.
• You’re a creative leader who loves both big-pitch thinking and hands-on making.
• You want to build a future-forward studio, where creativity meets efficiency.
• You thrive on high-stakes campaigns as much as daily content excellence.

What you’ll do :

• Develop bold campaigns. from concept to execution—for global luxury & lifestyle brands.
• Guide a multidisciplinary team (designers, editors, creators) and elevate every output.
• Direct shoots , oversee post, and push visual innovation across all formats.
• Co-own pitches & RFPs, shaping creative proposals that win business.
• Champion next-gen tools, AI, new workflows, and tech that redefine content creation.
• Build & scale the studio, hire talent, define processes, and mentor growth.

You’ll need to bring :

• 7+ years in creative content roles (art direction, design, video, or content creation).
• Proven leadership experience across both high-level campaigns and day-to-day content.
• Experience working with luxury or premium brands , especially in hospitality, F&B, and lifestyle .
• A portfolio that blends concept, direction, and execution, not just production oversight, but real creative input and authorship.
• Mastery across formats : short videos, reels, carousels, branded photography, motion graphics, typography, and more .
• Deep understanding of social, digital, and visual culture , and how to create content that cuts through.
• Up-to-date with the latest AI creative tools and content production workflows, and knows how to use them to speed up, level up, and innovate.
• Brings a strong personal creative touch, from how we tell stories to how we design, animate, or present our ideas.
• Comfortable crafting brand worlds, pushing executional quality, and reinventing the way we present our work.
• Strong communication, presentation, and leadership skills, you know how to inspire clients and your team.
• Fluent English (spoken and written); Arabic is a plus.

We’re not looking for a coordinator.

We want a Creative leader who’ll shape OUI’s studio into a hub of originality, craft, and innovation.

Team Culture

We’re a close-knit team with a collective drive to build something meaningful. We support each other, push for great work, and hold ourselves to high standards. Everyone at OUI brings something to the table, and we’re looking for someone who’s ready to take ownership and make their mark.

Think you’re the one? Let’s create the future together

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Advertising Services

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Dubai, Dubai, United Arab Emirates 21 minutes ago

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