Head of Commercial

Confidential, Dubai; Dubai Emirate; On-site; AED 700,000 - 1,200,000; Full time

Job summary

Confidential, Dubai is seeking a commercially minded leader to own our sales and showroom operations across multiple branches. You will drive revenue, optimize conversion, and oversee a high‑performing showroom and retail sales team.

You will own forecasting discipline, ensure accurate pipeline visibility, and partner with Marketing and Product to deliver a consistent customer experience and precise product configuration.

Qualifications

• 15+ years of experience in Sales and Commercial roles within the furniture industry.
• Proven experience leading multi-branch or multi-site sales/retail operations.
• Strong track record of owning revenue targets and driving sales performance through people leadership.
• Experience building sales processes, forecasting discipline, and performance management systems.
• Comfortable operating cross-functionally with Marketing, Product, and Fulfillment/Operations teams.
• Takes full ownership of commercial results.

Responsibilities

• Own revenue, sales conversion, average ticket size, pipeline health, and overall commercial performance against targets.
• Lead Area Managers, Branch Managers, and showroom/retail sales organization.
• Maintain a consistent sales operating model across branches—ownership, follow‑up discipline, quotation management, and conversion practices.
• Oversee showroom operations aligned to commercial, service, and brand standards.
• Institute forecasting discipline with visibility into pipeline, risks, opportunities, and expected revenue.
• Drive sales productivity and capability through performance management, coaching, recruitment, and development.
• Align with Marketing on lead quality, campaigns, and demand generation.
• Collaborate with Product/Design teams to ensure accurate selling and product configuration.
• Ensure clean, complete handover of confirmed orders into fulfillment.

Skills

Sales leadership

Forecasting

Cross‑functional collaboration

People management

Revenue target ownership

Retail operations

Job description

About the Role

We're looking for a commercially‑minded leader to own our organization's commercial engine — converting market demand into profitable revenue through disciplined sales leadership, high‑performing retail operations, and a consistent customer‑facing commercial experience.

What You'll Own

• Revenue, sales conversion, average ticket size, pipeline health, and overall commercial performance against targets
• Leadership of Area Managers, Branch Managers, and the showroom/retail sales organization
• A consistent sales operating model across branches — lead ownership, follow‑up discipline, quotation management, and conversion practices
• Showroom operations aligned to commercial, service, and brand standards
• Forecasting discipline, with reliable visibility into pipeline, risks, opportunities, and expected revenue
• Sales productivity and capability, through performance management, coaching, recruitment, and development
• Cross‑functional alignment with Marketing on lead quality, campaigns, and demand generation
• Cross‑functional alignment with Product/Design teams to ensure accurate selling and product configuration
• Clean, complete handover of confirmed orders into fulfillment

What Success Looks Like

• Revenue targets delivered with healthy conversion and forecasting accuracy
• Consistently managed branch performance
• A disciplined, credible sales experience for customers
• Confirmed orders entering fulfillment complete, accurate, and execution‑ready

What We're Looking For

• 15+ years of experience in Sales and Commercial roles within the furniture industry, including showroom/retail operations
• Proven experience leading multi‑branch or multi‑site sales/retail operations
• Strong track record of owning revenue targets and driving sales performance through people leadership
• Experience building sales processes, forecasting discipline, and performance management systems
• Comfortable operating cross‑functionally with Marketing, Product, and Fulfillment/Operations teams
• A leader who takes full ownership of commercial results rather than deflecting to other functions