Head of Business - Commercial Vehicle

Legend Holding Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A diversified enterprise in Dubai is seeking a strategic leader to head their truck brand portfolio. The candidate will be responsible for defining brand narratives, optimizing product positioning, and launching marketing campaigns targeting B2B customers. The ideal applicant has over 5 years of experience in sales, preferably within the automotive or industrial sectors, alongside strong storytelling abilities and a team management background.

Qualifications

• 5+ years in sales within automotive or industrial sectors.
• Experience in team management.
• Proven success in launching B2B products.

Responsibilities

• Define long-term vision and messaging for the Trucks segment.
• Drive business performance to achieve targets.
• Conduct competitive analysis.
• Manage product lifecycle.
• Analyze industry data for growth opportunities.
• Lead Voice of Customer initiatives.
• Develop sales enablement tools.
• Translate technical features into customer benefits.

Skills

Sales expertise

Strategic thinking

Storytelling abilities

Understanding of trucking industry dynamics

Job description

About us:

Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services.

Rooted in Loyalty, Excellence, and Progress, we lead with innovation and technology to seamlessly connect the physical and digital worlds.

Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.

Job Purpose:

This analytical and visionary role will lead the strategic development and execution of our truck brand portfolio. Drive the rapid growth of our commercial trucks by defining compelling brand narratives, optimizing product positioning, and executing data-driven marketing campaigns for fleet operators and B2B customers.

Responsibilities

• Define the long-term vision, value proposition, and messaging for the Trucks segment and different brands associated with Legend.
• Focus on driving business and achieving the business target month on month
• Conduct competitive analysis to differentiate our offerings in areas like durability, TCO (Total Cost of Ownership), and technology.
• Manage product lifecycle from launch to refresh, including pricing strategies and feature prioritization.
• Analyze industry data (e.g., fleet utilization, fuel efficiency, regulatory shifts) to identify growth opportunities.
• Lead VOC (Voice of Customer) initiatives with fleets, drivers, and dealers to refine brand strategy.
• Develop sales enablement tools (e.g., configurators, TCO calculators) for dealerships and direct sales teams.
• Work with R&D/Engineering to translate technical features (e.g., torque, payload, telematics) into customer benefits.

Stakeholder Engagement:

• Serve as the brand evangelist with dealers, industry associations (e.g., ATA, ACEA), and influencers.
• Collaborate with Supply Chain to ensure brand consistency in parts/service ecosystems.

Who Fits the Legend’s Seat

• 5+ years in sales, with exposure to automotive, commercial vehicles, or industrial sectors.
• Need to have team management role
• Understanding of trucking industry dynamics.
• Strategic thinker with strong storytelling and presentation abilities.
• Ability to translate technical specs into customer-centric narratives.
• Proven success in launching B2B products and managing complex product portfolios.