Head Of Brands

Chalhoub Group; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company is seeking a Head of Brands for Asian Beauty to manage a diverse portfolio, ensuring strategic direction and market performance. This role requires deep expertise in Asian beauty, strong leadership, and significant experience in managing P&L across multi-channel retail environments, particularly in the GCC region.

Qualifications

• Minimum 15 years of experience in beauty or luxury brands.
• Fluency in Korean is a big plus; English is a must.
• Prior P&L ownership and general management experience.

Responsibilities

• Drive commercial and operational performance for Asian beauty brands.
• Develop business plans and localize brand narratives.
• Own full P&L accountability for the brand portfolio.

Skills

Strategic thinking

Leadership

Negotiation

Communication

Presentation skills

Job description

As the Head of Brands Asian Beauty, you will be strategically responsible for driving the commercial, and operational performance of a portfolio of Asian beauty brands alongside the growth of high-potential private label brands. Operating across the GCC region, the you will ensures brands are localized effectively, perform commercially, and are well-positioned to lead in their categories across multi-channel retail landscapes.

The role requires a deep understanding of Asian beauty markets, exceptional cross-functional leadership, and the agility to scale emerging brands while optimizing mature ones.

KEY RESPONSIBILITIES:

Brand Strategy & Portfolio Development

• Lead long-term vision for the category, conduct portfolio diagnostics, identify assortment or positioning gaps and scout for brands with potential.
• Develop business plans in line with the strategic direction of the brand owner and in collaboration with the Key Account Manager.
• Localize global brand narratives and build differentiated go-to-market strategies for each brand across channels
• Build and scale private label brands, owning product development through to launch.
• Define and deliver annual sales and bottom-line targets as well as budgets for all brands across selective retail, pharmacy, and e-commerce.
• Collaborate strategically with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity).
• Optimize pricing architecture, product lifecycle, and sell-in/sell-out performance using data-driven decision making.
• Oversee field execution quality, POS productivity, and beauty advisor performance.
• Be accountable for solving all problems related to the commercial, logistic and marketing side of the assigned brands
• Generate reports and analytics on budget tracking, marketing activities, and ROI analysis.

Brand Development & Marketing

• Build and implement marketing strategies for a diverse portfolio of Asian brands, including the conceptualization and launch of new private label brands.
• Plan marketing budget and lead 360 marketing campaigns from strategy to execution, including campaign planning, media and agency briefing and selection.
• Own ATL execution (PR seeding, influencer marketing, events, asset creation) in coordination with agencies and creative teams.
• Collaborate with PR/ influencer agencies and nurture relationships with relevant influencers, KOLs in the region.
• Oversee, approve, and track BTL marketing spend, ensuring alignment with brand strategy and execution by Trade Marketing.

Operational Excellence

• Oversee business health including demand planning, inventory management, regulatory compliance, and launch execution.
• Manage contracts with brands and request legal advisory where needed.
• Lead operational KPIs such as availability, OTIF (On Time In Full), and productivity targets and ensure optimization of supply chain processes to protect margins.
• Manage investments (network and digital) and manage budgets

Financial & Performance Oversight

• Own full P&L accountability for the brand portfolio.
• Set the yearly fiscal and manpower budgets of the brands with plans and need.
• Cascade commercial KPIs to teams; monitor performance rigorously to identify corrective levers.
• Monitor and report on marketing and category performance, competitive positioning, and growth levers.
• Analyze and prepare reports for major brands and groups about their performance.

What you ll need to succeed

• Minimum 15 years of experience in beauty, luxury, or consumer brands with proven exposure to Asian beauty brands.
• Fluency in Korean is a big plus. Fluency in English is a must.
• Passion and deep understanding of Asian beauty, consumer innovation, and global trend sensitivity
• You would be based in Dubai or willing to relocate to Dubai
• Prior P&L ownership, general management, or brand portfolio leadership.
• Successful track record in scaling brands across multi-channel retail environments in the GCC.
• Deep understanding of retail dynamics, especially within K-beauty / J-beauty / C-beauty.
• Strategic thinking with commercial acumen and creative brand storytelling.
• Excellent cross-functional leadership, negotiation, and relationship-building abilities
• Entrepreneurial and self-starter mindset.
• Agile, data-driven, and capable of thriving in a dynamic environment.
• Strong communication and presentation skills.

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