Head of Analytics & Automation - eCommerce

Redington; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a marketing analyst to drive data-driven decision-making and optimize marketing strategies. You will build and deliver analytics for comprehensive insights, utilizing tools like Power BI and Salesforce, with a strong focus on collaboration across teams. Ideal candidate will have extensive experience in marketing analytics in a fast-paced environment.

Qualifications

• 6+ years of marketing analytics experience.
• Experience using marketing stacks for performance measurement.
• Outstanding skills in communication and team leadership.

Responsibilities

• Build product-level analytics for tracking performance.
• Monitor market trends and respond strategically.
• Deliver standard metrics, reports, and dashboards.

Skills

Data Analysis

Communication

Collaboration

Predictive Modelling

Tools

Power BI

Adobe Marketo

Salesforce

Job description

• Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights
• Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners
• Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence
• Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner
• Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data
• Work closely with the business / product teams to enable data driven decision making.
• Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations
• Present proposals and results in a clear manner backed by data and coupled with actionable conclusions
• Collaborate with cross functional teams to drive day-to-day processes
• Generating accurate and meaningful analysis and actionable insights
• Own and deliver in-depth analysis of the overall Marketing campaigns
• Identify loopholes in the analytical processes and propose ways to bridge them

Job Requirement

• 6+ years of marketing analytics experience in a highly data-driven, analytical environment highly preferred.
• Experience using marketing stacks to drive and measure performance. Preferred experience with Power BI, Adobe Marketo, and Salesforce.
• Highly skilled at translating complex quantitative data to diverse audiences.
• Highly fluent in the use of different media in the development of marketing strategy.
• Outstanding communication and collaborative skills as well as team development and leadership abilities