Head - Marketing (Emirati Talent)

Alef Group; Sharjah Emirate; On-site; AED 300,000 - 500,000; Full time

Job summary

A leading real estate development company is seeking a strategic Head of Marketing to elevate its brand across Sharjah and beyond. This role is pivotal in shaping and executing comprehensive marketing strategies that align with business objectives, ensuring effective brand communication and community engagement. The ideal candidate should possess extensive experience in marketing leadership, specifically in real estate, and be adept at driving innovative marketing initiatives.

Qualifications

• Minimum 12–15 years of experience in Marketing and Communications.
• At least 5 years in a senior leadership role in a real estate firm.
• Deep understanding of UAE/GCC market trends and buyer behavior.

Responsibilities

• Lead the strategic marketing direction and brand identity of Alef Group.
• Oversee the execution of marketing and advertising initiatives.
• Conduct market and competitive analysis to inform strategic decisions.

Skills

Leadership

Strategic Marketing

Communication

Market Analysis

Stakeholder Engagement

Digital Marketing

Public Relations

Data Analytics

Education

Bachelor’s degree in Marketing, Communications, or Business Administration

Master’s degree in Marketing or Business Administration (MBA)

Postgraduate certifications in Digital Marketing or Brand Strategy

Certification in Real Estate Marketing

Tools

Salesforce

HubSpot

Job description

Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures. We are seeking a strategic and visionary Head - Marketing to lead our marketing team and elevate our brand across Sharjah and beyond.

Job Purpose :

The Head - Marketing is responsible for providing strategic leadership in shaping and executing Alef Group’s brand, marketing, and communication strategy to enhance its position as a leading real estate development company. This role ensures a consistent, compelling brand image across all platforms—including PR, digital media, and corporate communications—while aligning closely with sales objectives. It also plays a key role in building stakeholder trust by clearly communicating Alef Group’s vision, values, and project milestones to both internal and external audiences.

Key Accountabilities :

• Develops and leads the strategic direction and brand identity of Alef Group.
• Ensures all communication efforts align with Alef’s brand guidelines and effectively convey the company’s vision to target audiences.
• Collaborates with the CEO and CFO in formulating the company’s annual business plan.
• Leverages market research, pricing insights, product positioning, marketing communications, advertising, and public relations to build a robust marketing strategy.
• Oversees the planning, development, and execution of marketing and advertising initiatives, including events, digital campaigns, social media, and PR.
• Responsible for designing, implementing, and evaluating a comprehensive annual marketing strategy.
• Supports product development, distribution strategy, business development, and customer engagement initiatives.
• Ensures Alef Group’s vision and messaging are consistently delivered across all channels to support sales objectives.
• Conducts market and competitive analysis to inform strategic decisions.
• Identifies and implements innovative methods to communicate messaging effectively.
• Develops and manages end-to-end digital marketing strategies tailored to Alef Group’s goals.
• Expands international market reach through targeted partner acquisition and brand awareness campaigns.
• Utilizes data analytics to drive performance-based initiatives and optimize paid media and search campaigns.
• Aligns marketing activities with financial targets and brand positioning objectives.
• Coaches and equips the marketing team with best practices in modern design and data-driven technology to ensure high-impact, emotionally engaging content.
• Defines the organizational structure of the marketing department to support business needs.
• Manages negotiations for advertising contracts and vendor partnerships.
• Leads a multidisciplinary team—including events, marketing, content, creative, full-stack development, and production—to execute daily marketing operations.
• Coordinates cross-functional collaboration with sales, business development, leasing, design, operations, entertainment, and commercial departments to ensure integrated project execution.
• Applies strategic thinking, creative problem-solving, and advanced MARTECH tools to drive innovation and achieve measurable business outcomes.
• Oversees marketing budget planning, forecasting, and management.

EDUCATIONAL QUALIFICATION, WORK EXPERIENCE, AND SKILLS REQUIRED :

Educational Qualifications & Certifications :

• Must have a Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or equivalent.
• Master’s degree in Marketing, Communications, or Business Administration (MBA) is preferred
• Postgraduate certifications in areas such as Digital Marketing or Brand Strategy are preferred.
• Certification in Real Estate Marketing (e.g., NAR or RERA-approved training) is preferred.

Work Experience :

• Must have a minimum of 12–15 years of experience in Marketing and Communications
• Minimum of 5 years in a senior leadership role within a real estate development firm, brokerage, or property management company
• Demonstrated success in marketing large-scale residential, commercial, or mixed-use projects
• Deep understanding of real estate market trends, regulatory frameworks, and buyer behavior in the UAE / GCC region
• Hands-on experience in executing integrated marketing strategies (both traditional and digital), brand development, and media planning specifically within the real estate sector
• Proven track record in managing product launches, investor relations, and marketing initiatives that support sales efforts

Key Skills :

• Comprehensive knowledge of the UAE / GCC real estate market, including customer demographics, pricing models, and industry trends
• Strategic mindset with the ability to align marketing efforts with overarching business objectives
• Exceptional leadership and stakeholder engagement skills, with experience collaborating across sales, development, and executive teams
• Excellent communication skills, including storytelling, copywriting, and public speaking
• Proficient in digital marketing tools, including SEO / SEM, paid media strategies, CRM platforms (e.g., Salesforce, HubSpot), and real estate listing portals (e.g., Bayut, Property Finder)
• Strong media relations abilities and adept at managing communications during crises
• Analytical thinker with a data-driven approach to performance tracking and campaign optimization
• Skilled in budgeting, vendor coordination, and negotiating contracts

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Construction

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