Head – Marketing Communications

Confidential Company; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the fragrance industry is seeking a Head of Marketing Communications to drive performance-led growth. The ideal candidate will have extensive experience in digital marketing, a strong analytical mindset, and the ability to lead creative development and strategic initiatives. This role involves overseeing marketing campaigns, collaborating with agencies, and measuring campaign performance to ensure effective brand communication.

Qualifications

• 12-15 years of experience in high-growth fashion or beauty industries.
• Significant digital marketing expertise.
• Experience managing teams and external agencies.

Responsibilities

• Oversee the entire marketing funnel with a focus on digital marketing.
• Measure and report on marketing campaign performance, ROI, and KPIs.
• Implement on-ground tactical and BTL initiatives to increase consideration.

Skills

Analytical skills

Creativity

Data-driven mindset

Understanding of marketing mix

Education

MBA from a Tier 1 B-School

B.E. degree

Job description

MBA/PG Diploma in Business Management (Marketing)

Nationality

French or Any

Vacancy

1 Vacancy

Job Description

About the Role: This is a critical mid-management position for a sharp, data-driven marketer with a proven track record in driving performance-led growth. As Head of Marketing Communications, you will oversee the entire marketing funnel with a focus on digital marketing, while shaping our brand identity and content strategy.

Responsibilities:

1. Understand the fragrance marketing landscape.
2. Shape and communicate the brand's uniqueness.
3. Create creatives that enhance recall and differentiation at each touchpoint.
4. Lead creative development to motivate target audiences to take action.
5. Collaborate with external agencies within budget constraints.
6. Establish performance metrics, costs, and market applications.
7. Measure and report on marketing campaign performance, ROI, and KPIs.
8. Monitor market trends, research consumer markets, and competitors' activities.
9. Oversee ongoing marketing and advertising campaigns.
10. Monitor product distribution and consumer feedback.
11. Implement on-ground tactical and BTL initiatives to increase consideration and footfalls.

Desired Candidate Profile

• Experience in identifying target audiences and creating effective campaigns.
• Strong understanding of the marketing mix.
• Excellent analytical skills combined with creativity.
• Data-driven mindset with a good grasp of numbers.
• Awareness of current marketing trends and best practices.

Ideal Profile:

• 12-15 years of experience in high-growth fashion or beauty industries, with significant digital marketing expertise.
• Proven ability to scale paid marketing budgets with a focus on ROI and efficiency.
• Strategic thinker with hands-on execution skills and cross-functional leadership experience.
• Experience managing teams and external agencies.
• MBA from a Tier 1 B-School preferred; B.E. degree is an added advantage.
• Willingness to travel locally and internationally.

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