Guest Experience Design Strategist

Etihad; Abu Dhabi; On-site; AED 350,000 - 520,000; Full time

Job summary

Etihad Airways in Abu Dhabi seeks a Design Strategy Manager to translate brand strategy into tangible guest experience opportunities across booking, airport, cabin and post flight. You will lead experience design principles and collaborate with brand, insights, operations and crew to deliver measurable improvements in the guest journey.

You will convert insights into actionable strategies that balance brand narrative with operational reality, creating a plan that yields short-term wins and

Qualifications

• Bachelor's degree in design with focus on user research and strategy.
• 7+ years of experience in developing experience design strategies in aviation or hospitality.
• Expert in storytelling and articulation of concepts.
• Strong ability to turn insights into opportunities and value-driven solutions.

Responsibilities

• Translate brand into experience design strategies for the end-to-end guest journey.
• Lead creation of experience design principles aligned with brand and hospitality philosophy.
• Identify opportunities to improve Etihad's premium position using data and insights across touchpoints.
• Create a prioritized roadmap with delivery timelines and business impact.
• Develop opportunities into tangible solutions with clear implementation plans.
• Identify and develop new tools and processes to capture trends and insights.

Skills

Strategic thinking

Storytelling

Presentation skills

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Design (Industrial, Interior, Transportation) with focus on user research and design strategy

Job description

Etihad Airways in Abu Dhabi seeks a Design Strategy Manager to translate brand strategy into tangible guest experience opportunities across booking, airport, cabin and post flight. You will lead experience design principles and collaborate with brand, insights, operations and crew to deliver measurable improvements in the guest journey.

You will convert insights into actionable strategies that balance brand narrative with operational reality, creating a plan that yields short-term wins and