GTR Field Sales Specialist - Middle East/Africa

Brown-Forman; Dubai; Hybrid; AED 220,000 - 294,000; Full time

Job summary

A leading beverage company is looking for a GTR Field Sales Specialist to enhance brand presence in the UAE and MEA region. This role includes building relationships with customers, training a sales team, and managing key account P&Ls. Ideal candidates have at least 4 years of field sales experience and strong analytical skills. Fluency in English is required, with additional languages being a plus. Join a collaborative environment focused on personal and professional growth.

Benefits

Equitable pay structures

Premium employee experience

Comprehensive benefits package

Qualifications

• Minimum 4 years of field sales experience, including recruiting and leading sales teams.
• Proven ability to develop strong relationships with stakeholders.
• Strong analytical and commercial skills with experience in operational planning.

Responsibilities

• Focus on UAE for 50% of time and remaining MEA region for the other 50%.
• Visit airport Duty Free outlets and develop insights.
• Build relationships with purchasing contacts and influence store presence.

Skills

Field sales experience

Training and mentorship

Strong relationship building

Negotiation skills

Analytical skills

Communication in English

Job description

GTR Field Sales Specialist - Middle East/Africa

We believe great people build great brands. Brown-Forman offers opportunities to grow both personally and professionally, solve problems, seize opportunities, and generate bold ideas in a collaborative environment.

Overview

This role focuses on developing and accelerating Brown-Forman brands in the MEA Travel Retail channel, guided by our brand building philosophy and global brand strategies. You will spend time at airport retail outlets, build customer relationships, mentor Brand Consultants, and help make key decisions that support growth. You will lead our team of Brand Consultants in the region and work closely with customers and internal teams.

What You Can Expect

• Focus on UAE for 50% of the time and the remaining MEA region for the other 50%.
• Visit airport Duty Free outlets to develop insights from the shop floor.
• Ensure predefined presence and availability of Brown-Forman brands on the shop floor.
• Build relationships with purchasing and shop floor contacts to identify profitable growth opportunities and influence store presence.
• Partner with the Customer Marketing team to support flawless execution of brand-building activities and evaluate outcomes for future recommendations.
• Recruit, lead, train, motivate & evaluate Brand Consultants in the region.
• Manage investments and advise on actions that support the region’s P&L.
• Collaborate with Customer Service, Supply Chain, and suppliers to ensure timely stock and materials for promotions & activations.
• Input into monthly & quarterly performance reviews for MEA TR.
• Support pricing, listing, and space negotiations with customers.
• Manage the P&Ls of assigned customers to develop readiness for future account management roles in commercial.

What You Bring to the Table

• Minimum 4 years of field sales experience, including recruiting and leading sales teams in a similar role.
• Training and mentorship capabilities to build a strong sales team.
• Proven ability to develop strong working relationships with external and internal stakeholders.
• Ability to negotiate, inform, and make decisions.
• Strong analytical and commercial skills with experience in operational planning, investment management, and brand performance review.
• Ability to communicate in written and spoken English (business language in the region).

What Makes You Unique

• Experience with Travel Retail channel (preferred).
• Deep understanding of the MEA region, gained from remote work or residency in the region.
• Ability to communicate in Hindi, Arabic, or Tagalog in addition to English.

Who We Are

We believe great people build great brands. Brown-Forman is a place to grow personally and professionally, solve problems, seize opportunities, and generate bold ideas in a teamwork-oriented environment.

What We Offer

Total Rewards at Brown-Forman are designed to engage our people and support sustainable, profitable growth. We offer equitable pay structures, a premium employee experience, and benefits that reflect our values and diverse workforce.

EEO Statement: Brown-Forman Corporation is committed to equal opportunity in all aspects of employment and provides full and equal employment opportunities without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, or any other legally protected status.