Growth Marketing Manager (VIP & Institutional)

WorkAsPro; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading fintech company in Dubai is seeking a Growth Marketing Specialist to design strategic campaigns for VIP clients. The role involves analyzing user behavior, developing client segmentation strategies, and utilizing data for performance improvements. Ideal candidates have over 3 years in growth marketing, strong analytical skills, and knowledge of trading platforms. The company offers competitive compensation and remote flexibility.

Benefits

Remote flexibility

Career growth opportunities

Competitive compensation

Qualifications

• 3+ years in growth marketing, preferably in trading or fintech.
• Strong analytical skills; comfortable using data to influence strategy.
• Experience in client segmentation and personalized marketing.

Responsibilities

• Design and run campaigns for existing VIP clients.
• Analyze VIP client behavior to suggest improvements.
• Monitor and evaluate campaign and user growth metrics.

Skills

Growth marketing experience

Knowledge of trading platforms

Client segmentation experience

Analytical skills

Effective communication

Job description

• Company

Binance – Global blockchain ecosystem and the world’s largest crypto exchange by volume.

• Location

Dubai, UAE

• Employment Type

Full-time

Remote-friendly

• Team Focus

Binance VIP & Institutional team supports high-value clients such as

High-frequency trading (HFT) and prop trading firms

Hedge funds, asset managers, and family offices

• Key Responsibilities

Design and run campaigns for existing VIP clients : lifecycle, product launches, competitions, and personalized initiatives

Develop and execute client segmentation-based strategies to drive user growth

Assist with cross-business-unit (BU) marketing initiatives

• Customer Experience & Optimization

Analyze VIP client behavior and user journeys to suggest improvements

Drive product feedback based on client interaction and experience

Use A / B testing and frameworks to enhance campaign performance

• Performance & Data Analysis

Monitor and evaluate campaign and user growth metrics

Maintain a data-driven approach for marketing decisions

Requirements

3+ years in growth marketing, preferably in trading, exchanges, or fintech

Strong knowledge of trading platforms and user behaviors

Experience in client segmentation and personalized growth marketing

Solid analytical skills; comfortable using data to influence strategy

Skilled in planning, executing, and evaluating performance-based campaigns

Strong communicator and cross-team collaborator

Knowledge of Binance products or other exchange platforms is a plus

Understanding of crypto / blockchain terminology is a strong advantage

• Why Work At Binance

Be part of the world’s top blockchain company

Work on high-impact, innovative projects with global autonomy

Thrive in a flat, fast-paced, results-driven culture

Enjoy career growth, remote flexibility, and top-tier compensation