Growth Marketing Manager

Discovered MENA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking a Growth Marketing Lead to drive customer acquisition through innovative strategies across various digital channels. The ideal candidate will possess over 5 years of experience in B2B growth marketing, with a strong understanding of analytics and funnel optimisation. This role offers the opportunity to take full ownership and scale marketing initiatives in a fast-paced environment.

Qualifications

• 5+ years of experience in B2B growth or performance marketing.
• Proven track record managing paid media campaigns.
• Strong copywriting skills and a keen eye for creative that converts.

Responsibilities

• Plan, execute and optimise growth campaigns across paid and organic channels.
• Own the end-to-end inbound acquisition funnel.
• Collaborate closely with brand, product, and sales teams.

Skills

B2B growth marketing

Performance marketing

Marketing analytics

Copywriting

AI tools and automation

Tools

Google Ads

LinkedIn

Meta

Job description

Our client is seeking a hands-on and data-driven Growth Marketing Lead to build and scale a high-performing marketing engine. This is a high-impact, high-ownership role ideal for someone who thrives in fast-paced environments, enjoys experimentation and is ready to drive meaningful growth across digital channels.

You will lead the development and optimisation of our inbound marketing strategies, focusing on customer acquisition across a suite of B2B products in the HR, payroll and compliance space.

Key Responsibilities

• Plan, execute and optimise growth campaigns across paid and organic channels
• Own the end-to-end inbound acquisition funnel, from initial awareness to conversion
• Develop and scale performance marketing strategies across LinkedIn, Meta, Google Ads, review sites and outbound email
• Collaborate closely with brand, product and sales teams to align growth initiatives
• Use AI tools, automation and analytics to enhance marketing effectiveness and efficiency
• Set, monitor and deliver on ambitious growth targets and pipeline goals
• Continuously test and refine messaging, targeting and creative to maximise ROI
• Report on performance metrics and share insights to inform broader strategy

Requirements

• 5+ years of experience in B2B growth or performance marketing
• Proven track record managing paid media campaigns across platforms such as LinkedIn, Meta and Google
• Deep understanding of marketing analytics, funnel optimisation and experimentation frameworks
• Strong copywriting skills and a keen eye for creative that converts
• Comfortable working autonomously and taking full ownership of results
• Experience working in or with startup or high-growth environments

Preferred

• Fluency in Arabic
• Experience marketing to MENA-region businesses and an understanding of regional business culture