Growth Marketing Manager

CoinW; Dubai; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Join a leading crypto exchange as a Growth Marketing Manager to lead performance marketing initiatives. You'll drive user acquisition through innovative strategies, manage campaigns across multiple platforms, and guide a junior team. This role offers autonomy in a fast-paced environment and is ideal for a candidate with extensive marketing experience, particularly in fintech and crypto sectors.

Benefits

Competitive compensation package

Performance bonuses

Opportunity to lead a key function

Work in a high-impact environment

Qualifications

• 6+ years of hands-on experience in performance marketing and user acquisition.
• Experience in crypto, fintech, or high-growth eCommerce preferred.
• Strong analytical skills and a deep understanding of campaign management.

Responsibilities

• Own the full-funnel paid marketing strategy and execution across multiple platforms.
• Build and manage international campaigns focused on performance KPIs.
• Analyze user behavior and funnel metrics to drive growth opportunities.

Skills

Performance Marketing

User Acquisition

Data Analysis

Creative Strategy

KPI Management

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Twitter Ads

LinkedIn Ads

AppsFlyer

GA4

Job description

Location: Dubai / Remote

About Us

We are a fast-growing crypto exchange on a mission to redefine access to digital finance. Our platform empowers users with secure, intuitive trading experiences. As we scale rapidly across global markets, we’re looking for a Growth Marketing Manager to take full ownership of our paid marketing and user acquisition efforts.

About the Role

As our Growth Marketing Manager, you’ll lead and execute all performance marketing initiatives with a strong focus on data, ROI, scalable acquisition, and creative performance. You’ll be the go-to expert across platforms—from social to programmatic—and will manage both the strategy and execution. You’ll also guide junior team members and collaborate across departments to ensure that marketing efforts support overall business growth.

What You’ll Do

Full-Funnel Strategy:

• Own the full-funnel paid marketing strategy and execution across platforms;
• Paid Social: Meta (Facebook/Instagram), TikTok, Twitter/X, Reddit, LinkedIn;
• Search & Display: Google Ads, Bing, Brave Ads;
• App User Acquisition: Google UAC, Apple Search Ads;
• Programmatic: DV360, The Trade Desk, Criteo, or similar DSPs;
• Affiliate and Influencer Acquisition Channels.

Campaign Management:

• Build, manage, and scale international campaigns with a clear focus on performance KPIs (CPA, CAC, ROAS, LTV, CPI);
• Take full ownership of all performance metrics and budget allocation across channels.

Reporting & Analytics:

• Develop structured KPI dashboards and standardized reporting formats (daily, weekly, monthly) to track:
• Spend efficiency
• Campaign performance
• Cohort behavior
• Attribution insights
• Retention and reactivation metrics
• Work hands-on with analytics platforms (Google Analytics, GA4, Adjust, Branch, AppsFlyer) to implement accurate tracking, attribution, and ROI analysis.

Creative & Testing:

• Lead creative strategy and ad format testing, with a strong understanding of the anatomy of high-performing ads, platform-specific nuances, and consumer psychology to boost engagement and conversion;
• Collaborate with the design and content teams to craft thumb-stopping creatives and high-converting copy tailored for each platform;
• Launch and manage continuous A/B testing on creatives, ad formats, copy, audiences, and landing pages.

Team Leadership & Collaboration:

• Manage and mentor junior marketing team members or agency partners to ensure high-quality execution, alignment with strategy, and ongoing performance improvement;
• Collaborate cross-functionally with Product, Content, Creative, and Data teams to align acquisition strategies with product and brand goals.

Exploration & Innovation:

• Analyze funnel metrics and user behavior to uncover growth opportunities and bottlenecks;
• Explore and test new growth channels and emerging media buying opportunities.

What We’re Looking For

• 6+ years of hands-on experience in performance marketing, user acquisition, or growth roles;
• Experience in crypto, forex, fintech, or high-growth eCommerce is preferred;
• Demonstrated success owning large monthly paid media budgets with a strong ROI;
• Experience managing team members or external agency resources to drive performance and delivery;
• Deep understanding of campaign setup, budget pacing, optimization, and creative strategy across various ad platforms;
• Familiarity with consumer behavior trends and psychological triggers that impact ad performance and user retention.

Hands-on experience with:

• Meta Ads Manager, Google Ads, TikTok Ads, Twitter Ads, LinkedIn Ads;
• Apple Search Ads, Google UAC;
• Programmatic platforms (DV360, The Trade Desk, Criteo);
• Attribution & analytics tools (AppsFlyer, Adjust, Branch, GA4);
• Strong grasp of tracking, pixels, UTM structuring, attribution windows, and post-install event optimization;
• Exceptional analytical skills—able to interpret data, build dashboards, and make decisions based on real insights;
• Independent, proactive, and comfortable in a fast-paced, performance-driven environment;
• Crypto-native or passionate about the blockchain/Web3 space is a plus.

Nice to Have

• Experience working in high-growth exchanges, wallets, trading platforms, or fintech apps;
• Familiarity with global marketing localization and regional user behaviors (especially MENA, SEA, LATAM);
• Past ownership of app-first performance marketing and user LTV measurement;
• Understanding of marketing compliance and ad regulations in crypto/finance.

Why Join Us?

• Join a cutting-edge crypto company at a key growth stage.
• Work in a lean and high-impact environment with global exposure.
• Competitive compensation package plus performance bonuses.
• Opportunity to lead a key function with full ownership and autonomy.
• Work with a crypto-savvy, mission-driven team who move fast and build big.