Growth Marketing Manager

Emirates Industry for Camel Milk & Products "Camelicious"; Dubai; Hybrid; AED 100,000 - 140,000; Full time

Job summary

A leading dairy innovation company in Dubai is seeking a Growth Marketing Manager to drive consumer acquisition and retention. The ideal candidate will have 5–8 years of experience in FMCG or D2C, with a proven background in digital and field marketing. This high-impact role offers competitive compensation and direct access to executive leadership, within a dynamic, growth-oriented environment.

Benefits

Competitive compensation + bonus

Direct access to executive leadership

Culture valuing initiative and measurable growth

Qualifications

• 5–8 years of relevant experience in FMCG, food & beverage, wellness, or D2C sectors.
• Proven track record in digital performance marketing and field marketing.
• Deep understanding of UAE retail ecosystem and shopper psychology.

Responsibilities

• Manage paid acquisition campaigns across various platforms.
• Oversee in-store activations, product demos, and sampling efforts.
• Design consumer offers via SMS, WhatsApp, and influencer outreach.

Skills

Digital performance marketing

Field marketing/activations

Analytical skills

Bilingual in Arabic and English

Education

MBA Marketing

Job description

Job Title: Growth Marketing Manager

Location: Dubai, UAE

Department: Marketing

Start Date: Immediate

Qualification: MBA Marketing

About Camelicious

Camelicious is the UAE’s pioneer in camel milk and functional dairy innovation. Our mission is to make camel milk a mainstream, health-forward choice — and we’re scaling fast across retail and D2C channels.

Position Overview

We’re seeking a hands-on, results-oriented Growth Marketing Manager to lead our consumer acquisition and retention efforts. This role requires a hybrid thinker — fluent in both performance marketing and on-ground activations — who thrives in a fast-moving, entrepreneurial environment.

Key Responsibilities

• Digital Marketing: Manage paid acquisition campaigns across Meta, Google, and other platforms
• Retail Execution: Plan and oversee in-store activations, product demos, and sampling efforts
• Promotions & Loyalty: Design consumer offers via SMS, WhatsApp, giveaways, and influencer outreach
• Trade Marketing: Coordinate with retail partners and our trade marketing team to grow brand visibility
• Team & Vendor Management: Oversee freelance promoters, content creators, and event contractors
• Performance Analysis: Track and report key KPIs: CAC, conversion rate, repeat purchase, ROAS
• Market Segmentation: Develop audience-specific campaigns, especially targeting Emirati and health-conscious consumers
• Strategic Collaboration: Work closely with Sales and Operations; report directly to the CEO

Qualifications

• 5–8 years of relevant experience in FMCG, food & beverage, wellness, or D2C sectors
• Proven track record in both digital performance marketing and field marketing/activations
• Deep understanding of UAE retail ecosystem and shopper psychology
• Bilingual in Arabic and English preferred
• Strong analytical skills and ability to derive insights from marketing data
• Resourceful, agile, and proactive — able to thrive in a fast-paced environment

What You’ll Gain

• Strategic ownership over Camelicious’ consumer marketing roadmap
• A high-impact role in a mission-driven brand reshaping functional dairy in the region
• Direct access to executive leadership and rapid decision-making
• Competitive compensation + bonus
• A culture that values initiative, experimentation, and measurable growth