Growth Lead - AI And WEB3

ShlenPower; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

ShlenPower is seeking a senior growth operator to own acquisition and growth across two products: Attractor and Dlicom. You will build strategy, execute through the right people, measure results, and decide what to scale or kill. The role requires hands-on growth experience across AI and Web3, and deep expertise in paid channels, funnels, and CRO.

The position demands strong analytical skills, budget management, and the ability to lead cross-functional teams with high ownership and autonomy.

Qualifications

• 6+ years of hands-on growth experience.
• Proven growth cases in both AI and Web3.
• Experience across multiple acquisition channels.
• Strong understanding of paid acquisition, funnels, CRO, referrals, creators, KOLs, affiliates, and partnerships.
• Strong analytical skills and experience with attribution and product analytics.
• Experience managing budgets, agencies, freelancers, and specialists.
• Excellent English.
• High ownership and ability to operate without constant direction.

Responsibilities

• Growth strategy and acquisition for both products.
• Paid acquisition strategy and management of performance specialists.
• Creator, KOL, affiliate, ambassador, and referral programs.
• Acquisition funnels, pages, onboarding, activation, and CRO.
• Growth campaigns and experimentation.
• External agencies, freelancers, creators, and growth partners.
• Growth analytics, attribution, dashboards, and reporting.
• Budget allocation across channels and experiments.
• Identifying new scalable acquisition channels.
• For Attractor, a major focus will be creator acquisition and activation.
• For Dlicom, the focus will include user and creator acquisition, app activation, ecosystem participation, and retention.

Skills

Growth strategy

Paid acquisition

Analytics

Attribution

Budget management

Agency management

English proficiency

Cross-channel marketing

Job description

Job Description

About the role

• We’re looking for a senior growth operator to own acquisition and growth across two products:
• Attractor — an AI platform for creators.
• Dlicom — a Web3 social product.
• You will own the full growth cycle: traffic, campaigns, funnels, creators, KOLs, affiliates, ambassadors, paid acquisition, analytics, attribution, experiments, and external growth partners.
• This is not a media buyer or campaign coordinator role. We need someone who can take a growth objective, build the strategy, execute through the right people and channels, measure the result, and decide what to scale or kill.

What you’ll own

• Growth strategy and acquisition for both products
• Paid acquisition strategy and management of performance specialists
• Creator, KOL, affiliate, ambassador, and referral programs
• Acquisition funnels, pages, onboarding, activation, and CRO
• Growth campaigns and experimentation
• External agencies, freelancers, creators, and growth partners
• Growth analytics, attribution, dashboards, and reporting
• Budget allocation across channels and experiments
• Identifying new scalable acquisition channels
• For Attractor, a major focus will be creator acquisition and activation.
• For Dlicom, the focus will include user and creator acquisition, app activation, ecosystem participation, and retention.

What we're looking for

• 6+ years of hands-on growth experience
• Proven growth cases in both AI and Web3
• Experience across multiple acquisition channels
• Strong understanding of paid acquisition, funnels, CRO, referrals, creators, KOLs, affiliates, and partnerships
• Strong analytical skills and experience with attribution and product analytics
• Experience managing budgets, agencies, freelancers, and specialists
• Excellent English
• High ownership and ability to operate without constant direction

You’re probably not the right fit if

• You only know paid ads
• You only manage agencies but don’t understand execution
• You focus on impressions and followers instead of activation and business results
• You can’t independently analyse growth performance
• You wait for someone else to tell you what to test next
• You talk more than you do, or you argue with the team and look for someone to blame.

What success looks like

• Within the first 90 days, you should:
• Audit all current growth channels and funnels
• Build clean growth reporting and attribution
• Establish a clear experimentation roadmap
• Improve acquisition efficiency and activationBuild scalable systems for creators, KOLs, affiliates, paid traffic, and external partners
• Remove the need for the CMO to manually manage growth execution