Growth-Focused Marketing Campaigns Specialist (F&B)

TU Holdings Group; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

TU Holdings Group is seeking a Marketing Specialist in Abu Dhabi to plan, execute and monitor campaigns that boost brand awareness and drive sales across food & beverage products. The role involves coordinating digital and traditional marketing activities, promotions, and market research.

You will manage social media, digital advertising (Google, Meta, TikTok), and content creation, while collaborating with internal teams and external partners to achieve business goals.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–5 years of marketing experience in food & beverage, hospitality, or retail.
• Experience managing digital marketing campaigns and social media.
• Knowledge of marketing analytics and reporting tools.
• Strong written and verbal communication and creative problem solving.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in MS Office and basic graphic design tools.

Responsibilities

• Plan, execute and monitor marketing campaigns to boost brand awareness and sales across F&B products.
• Coordinate digital and traditional marketing activities and promotional campaigns.
• Ensure brand identity consistency across materials and channels.
• Lead promotions & events, in-store campaigns, tastings and partnerships.
• Perform market research to identify customer preferences and trends; analyze sales data.
• Collaborate with sales/ops to develop promotional materials and pricing support.
• Assist in budgeting, spend tracking and monthly performance reporting.

Skills

Marketing strategy

Campaign management

Digital marketing

Social media management

Brand management

Analytics & reporting

Content creation

Budgeting

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adobe Creative Suite

Canva

Microsoft Office

Job description

TU Holdings Group is seeking a Marketing Specialist in Abu Dhabi to plan, execute and monitor campaigns that boost brand awareness and drive sales across food & beverage products. The role involves coordinating digital and traditional marketing activities, promotions, and market research.

You will manage social media, digital advertising (Google, Meta, TikTok), and content creation, while collaborating with internal teams and external partners to achieve business goals.