Growth-Driven Head of Admissions & Marketing

Ignite School; Dubai; On-site; AED 360,000 - 480,000; Full time

Job summary

Ignite School in Dubai seeks a Head of Admissions & Marketing to lead the enrolment growth strategy and build a high-performing, data-driven team. You will drive the annual plan, forecast enrolment, manage the pipeline, and collaborate with leadership on capacity, pricing and expansion.

The role oversees digital marketing, brand enhancement for an American-curriculum school, and weekly data reporting. You will report to the Director and work with the admissions and marketing teams to optimise

Qualifications

• Bachelor's degree in Marketing, Business or related field; Master's or MBA preferred.
• Minimum 8 years in sales, admissions or marketing, incl. 5+ years leading teams.
• Proven experience leading data-driven sales teams in a service industry with a track record of meeting targets.
• Experience in education sector, particularly K-12 or American curriculum, is an advantage.
• Strong command of CRM systems, reporting dashboards and performance data.
• Excellent English; Arabic is an advantage.

Responsibilities

• Develop and deliver an annual admissions and marketing plan aligned with enrolment and budget targets.
• Forecast enrolment by grade and division; advise leadership on capacity, pricing, and growth.
• Lead, coach and manage the admissions and marketing team; manage the pipeline and conversion tracking.
• Plan and deliver digital, social media, event and community marketing campaigns; manage budget and ROI.
• Own admissions CRM, produce weekly leadership reports on enquiries, tours, assessments, enrolments and leavers.
• Lead re-enrolment campaigns and design a professional experience for families from first enquiry to onboarding.
• Ensure KHDA-compliant admissions processes and collaborate with Finance and Principals.

Skills

Sales leadership

Strategic planning

Data-driven decision making

CRM reporting

Communications

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM systems

Reporting dashboards

Job description

Ignite School in Dubai seeks a Head of Admissions & Marketing to lead the enrolment growth strategy and build a high-performing, data-driven team. You will drive the annual plan, forecast enrolment, manage the pipeline, and collaborate with leadership on capacity, pricing and expansion.

The role oversees digital marketing, brand enhancement for an American-curriculum school, and weekly data reporting. You will report to the Director and work with the admissions and marketing teams to optimise