Growth-Driven Digital Marketing & Content Specialist

Zohorecruit; United Arab Emirates; On-site; AED 90,000 - 130,000; Full time

Job summary

Black and Grey HR seeks a Digital Marketing and Content Specialist in Dubai to manage website content, run campaigns across paid and organic channels, and support performance marketing. You will collaborate with designers and internal teams to produce compelling assets and ensure timely delivery.

The role emphasizes hands-on CMS work (WordPress/Webflow/Framer), content calendars, and data-driven optimization to drive digital growth for a building materials leader.

Qualifications

• Strong understanding of digital marketing fundamentals.
• Hands-on experience with CMS platforms such as WordPress, Webflow, Framer, or similar.
• Exposure to paid ads or performance marketing.
• Familiarity with e-commerce or product-based websites.
• Basic knowledge of SEO and web analytics.
• Strong coordination skills, detail focus, and ability to meet deadlines.

Responsibilities

• Manage and update website content for accuracy, consistency, and user experience.
• Execute digital marketing campaigns across paid and organic channels.
• Support performance marketing including paid ads, promotions, and lead generation.
• Coordinate with designers to develop digital creatives and marketing assets.
• Track campaign performance and prepare reports with insights and improvements.
• Coordinate with internal stakeholders and external agencies when required.
• Maintain content calendars and ensure timely execution of activities.

Skills

Digital marketing fundamentals

CMS platforms

Paid ads

E-commerce familiarity

SEO & web analytics

Coordination & deadlines

Tools

WordPress

Webflow

Framer

Job description

Black and Grey HR seeks a Digital Marketing and Content Specialist in Dubai to manage website content, run campaigns across paid and organic channels, and support performance marketing. You will collaborate with designers and internal teams to produce compelling assets and ensure timely delivery.

The role emphasizes hands-on CMS work (WordPress/Webflow/Framer), content calendars, and data-driven optimization to drive digital growth for a building materials leader.