Group Marketing Manager

Mai̇son De Maa Kozmeti̇k Sanayi̇ Ve Diş Ti̇caret Li̇mi̇t; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

MAISON DE MAA Group seeks a Group Marketing Manager to lead overarching marketing strategy across markets and brands. You will guide Brand Managers, shape campaigns and budgets, and drive growth while ensuring brand consistency and strong ROI across diverse regions.

The role requires managing multiple brands, overseeing launches, and collaborating with Sales, E-commerce, and Creative teams to optimize performance and market reach.

Qualifications

• Minimum of 810 years of progressive marketing experience.
• At least 5 years in a managerial or regional marketing leadership role.
• Experience managing multiple brands and international markets.
• Excellent English communication skills
• Experience with marketing analytics tools CRM systems and digital advertising platforms is an advantage.
• Strong understanding of digital marketing, social media and e-commerce.
• Excellent leadership and people management skills.

Responsibilities

• Develop, implement and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets.
• Analyze market dynamics, consumer behavior, industry trends and competitive landscapes to identify growth opportunities.
• Lead and manage the Brand Managers and Marketing Managers ensuring the smooth execution of daily marketing operations.
• Develop the annual promotions and discount calendar for all countries in collaboration with the Sales team.
• Plan, execute and monitor marketing campaigns and promotional activities across all countries based on market research, consumer insights and local business requirements including market visits when required.
• Develop and implement brand promotion strategies to strengthen brand awareness, positioning and long-term brand equity.
• Prepare media and communication plans for each brand and oversee their execution across all countries to ensure consistency and effectiveness.
• Provide innovative ideas and strategic recommendations to improve marketing efficiency, effectiveness and overall business performance.
• Recruit, lead, coach and develop the marketing team to achieve monthly, quarterly, semi-annual and annual objectives.
• Lead the successful launch of new products across all markets by developing comprehensive go-to-market plans tailored to each country’s target audience and media landscape.
• Conduct competitor analysis including product assortment, pricing, promotions, market share, product availability and positioning.
• Monitor marketing budgets and ensure effective allocation of resources to maximize ROI.
• Measure and analyze the performance of marketing campaigns using relevant KPIs and recommend corrective actions where required.
• Prepare regular marketing performance reports, campaign evaluations and country business reviews for executive management.
• Work closely with Sales, E-commerce, Creative, Product Development and Country Managers to align marketing initiatives with business objectives.
• Ensure brand guidelines and visual identity are consistently applied across all countries and marketing channels

Skills

Marketing leadership

Brand management

Digital marketing

Marketing analytics

CRM systems

English communication

Job description

Who We Are:

Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006 the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

Job Purpose

The Group Marketing Manager is responsible for developing and executing the Groups marketing strategy across all markets and brands. The role ensures consistent brand positioning effective marketing campaigns successful product launches and efficient budget management while driving business growth increasing brand awareness and supporting sales objectives

Key Responsibilities

• Develop implement and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets.
• Analyze market dynamics consumer behavior industry trends and competitive landscapes to identify growth opportunities.
• Lead and manage the Brand Managers and Marketing Managers ensuring the smooth execution of daily marketing operations.
• Develop the annual promotions and discount calendar for all countries in collaboration with the Sales team.
• Plan execute and monitor marketing campaigns and promotional activities across all countries based on market research consumer insights and local business requirements including market visits when required.
• Develop and implement brand promotion strategies to strengthen brand awareness positioning and long-term brand equity.
• Prepare media and communication plans for each brand and oversee their execution across all countries to ensure consistency and effectiveness.
• Provide innovative ideas and strategic recommendations to improve marketing efficiency effectiveness and overall business performance.
• Recruit lead coach and develop the marketing team to achieve monthly quarterly semi-annual and annual objectives.
• Lead the successful launch of new products across all markets by developing comprehensive go-to-market plans tailored to each countrys target audience and media landscape.
• Conduct competitor analysis including product assortment pricing promotions market share product availability and positioning.
• Monitor marketing budgets and ensure effective allocation of resources to maximize return on investment (ROI).
• Measure and analyze the performance of marketing campaigns using relevant KPIs and recommend corrective actions where required.
• Prepare regular marketing performance reports campaign evaluations and country business reviews for executive management.
• Work closely with Sales E-commerce Creative Product Development and Country Managers to align marketing initiatives with business objectives.
• Ensure brand guidelines and visual identity are consistently applied across all countries and marketing channels

Qualifications and Skills

• Minimum of 810 years of progressive marketing experience.
• At least 5 years in a managerial or regional marketing leadership role.
• Experience managing multiple brands and international markets.
• Excellent English communication skills
• Experience with marketing analytics tools CRM systems and digital advertising platforms is an advantage.
• Strong understanding of digital marketing social media and e-commerce.
• Excellent leadership and people management skills.

Required Experience:

Manager