Group Head - Creative

Arada; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Arada is building and running its in-house creative studio—a high-performance content and production engine that delivers fast, high-quality, on-brand assets for all Group businesses. This role leads end-to-end content production across digital, video, OOH, events and CRM, builds workflows and capacity models, and maintains creative quality standards and brand consistency.

You will collaborate with Brand, Performance, CX and Communications, oversee studio operations and partners, and align with

Responsibilities

• Lead end-to-end content production across digital, video, OOH, events and CRM.
• Build workflows, SLAs and capacity planning models.
• Maintain creative quality standards and brand consistency.
• Partner with Brand, Performance, CX and Comms for unified storytelling.
• Oversee studio operations, freelancers and production partners.
• Develop content formats for performance testing and optimization.
• Drive efficiency through asset reuse and DAM governance.

Job description

Job Description

Role Overview

To build and run Arada’s in-house creative studio — a high-performance content and production engine that delivers fast, high-quality, on-brand assets for all Group businesses.

Key Responsibilities

• Lead end-to-end content production across digital, video, OOH, events and CRM.
• Build workflows, SLAs and capacity planning models.
• Maintain creative quality standards and brand consistency.
• Partner with Brand, Performance, CX and Comms for unified storytelling.
• Oversee studio operations, freelancers and production partners.
• Develop content formats for performance testing and optimization.
• Drive efficiency through asset reuse and DAM governance.

KPIs

• Turnaround time from brief to delivery
• Internal stakeholder NPS
• Content performance uplift (CTR, engagement, view-through)
• Cost-to-produce efficiency
• Asset reuse & DAM utilization

Indicative Team Structure

• Production Manager
• Content Manager
• Senior Content Creator
• Content Creators
• Multimedia Designer
• Senior Videographer
• Videographers (x2)
• Art Manager (shared with Brand.

Requirements