GPD Strategy and Marketing Lead, Dermatology

Takeda; Dubai; On-site; AED 440,000 - 588,000; Full time

Job summary

A global biopharmaceutical company is seeking a Senior Director for GPD Strategy and Marketing Lead in Dermatology to shape their commercial footprint. This role involves leading brand strategy, supporting local launch efforts, and ensuring effective execution at the local level. The ideal candidate has extensive experience in dermatology and a strong background in global healthcare markets, driving innovative solutions and fostering partnerships. This position is based in Dubai, UAE.

Qualifications

• Proven commercial experience in dermatology, especially psoriasis.
• Strong knowledge of healthcare markets and ability to commercialize assets.
• Experience building compliant partnerships with stakeholders.

Responsibilities

• Lead global brand strategy and local brand planning.
• Provide strategic guidance for local marketing initiatives.
• Develop a strategic insights roadmap to enhance decision making.

Skills

Commercial experience in dermatology

Knowledge of global healthcare markets

Ability to build partnerships

Launch experience at LOC level

Skilled at analyzing business data

Experience in digital transformation

Problem-solving skills

Job description

About the Role

The Senior Director, GPD Strategy and Marketing Lead, Dermatology offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will tailor the global brand strategy across the GPD region and co-create with LOC team members lead pre-launch non-promotional and post-launch promotional initiatives. This role is critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology as part of the MCE team (Marketing & Commercial Excellence).

The GPD Strategy and Marketing Lead, Dermatology supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:

• Leading the development and execution of the MCE tactical plan, including leveraging global strategy and resourcing tailored to the EUCAN & GEM reality (e.g., patient profiling & segmentation, brand campaigns, messaging).
• Providing strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
• Providing expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations.
• Establishing and maintaining a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement.

How you will contribute

• Strategic Brand & Tactical MCE Plan: Lead the development and execution of the MCE tactical plan, including leveraging global strategy and resourcing tailored to the EUCAN & GEM reality (e.g., patient profiling & segmentation, brand campaign, messaging).
• Local Brand Plan Guidance & Process: Provide strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
• LOC launch support: Provide expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations.
• Share & Act on Insights, Strategic Insights Roadmap: Establish and maintain a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement.
• Leading the MCE launch plans aligned to the global strategy and tailored to regions across Europe, Canada and Emerging Markets to provide the brand strategy and enable LOC franchise success.
• Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands.
• Establish and execute a strategic insights roadmap in collaboration with the Insights Lead MCE.
• Tailor and implement global brand strategies for EUCAN & GEM, ensuring local relevance and strategic alignment.
• Guide and review local brand planning processes, supporting co-creation, adaptation, and execution of brand and marketing content.
• Identify and align franchise priorities across LOCs/Regions and lead co-creation, best practice sharing, and execution of marketing efforts across GPD.
• Lead cross-functional alignment and leverage resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., GPLS, Medical, PVA, DD&T, Finance).
• Drive patient profiling initiatives to better understand target populations and inform tailored engagement strategies.
• Gather, consolidate, and act on insights from LOCs, external stakeholders, and market research to shape strategy and tactical plans.
• Ignite the psoriasis community through clear, timely, and engaging internal communications, ensuring stakeholders have the right information at the right time.
• Provide strategic consultation and support at local launch activation workshops, sharing best practices and recommendations based on patient, therapeutic area, and customer insights.
• Guide LOCs in launch preparation, enabling a seamless mix of digital and traditional marketing material adaptation.
• Foster cross-functional collaboration and agile execution by leveraging knowledge hubs, reusable content frameworks, and structured business review feedback.

Skills

• Proven commercial experience in dermatology (psoriasis preferred), with a strong understanding of the therapeutic area, key stakeholders, and market dynamics.
• Strong knowledge of global healthcare markets (Europe, Canada, Asia, South America, Australia) with demonstrated ability to commercialize assets and adapt strategies to diverse local market needs.
• Demonstrated ability to build and maintain trusted, compliant partnerships with external stakeholders, leveraging a 360° view of the customer to identify needs, challenge assumptions, and deliver innovative solutions.
• Proven launch experience at LOC, regional, and global level, ideally in Dermatology.
• Familiar with brand and franchise strategies, lifecycle management, and aligning commercial strategies with business and financial performance goals.
• Skilled at analyzing and synthesizing business data to generate insights and actionable strategies.
• Ability to embed technology-forward and AI-enabled approaches to enhance decision-making, streamline operations, and personalize engagement.
• Strong background in digital biopharma transformation, integrating digital and traditional pathways into operational priorities.
• Thrives in test-and-learn environments; growth mindset, learning agility, and problem-solving skills.
• Experience navigating complex matrix organizations, building trust-based partnerships across LOCs, regions, MCE, and Global teams.
• Skilled in aligning diverse stakeholders and ensuring cross-functional collaboration with Medical, Compliance, and Commercial teams.
• Exceptional ability to craft and deliver clear, impactful communication tailored to diverse audiences.
• Demonstrated capability in change management, driving adoption of new ways of working and maintaining alignment with evolving LOC market needs.
• Passionate, results-driven leader with a high sense of urgency to deliver better outcomes for patients and create global impact.

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values. We strive for an inclusive, collaborative, and international work environment where teams are united by a commitment to improving people’s health and creating a better future for the world.

Diversity, Equality, and Inclusion

Takeda is committed to fostering diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at

Locations

Zurich, Switzerland; Dubai, UAE; FRA - Paris, France; IRL - Dublin, Ireland; London, Great Britain; Madrid, Spain

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time