Global PR Director

Hua Beauty; United Arab Emirates; Hybrid; AED 80,000 - 120,000; Full time

Job summary

An innovative beauty brand is seeking a Global PR Director to shape and execute impactful public relations strategies. This role involves elevating brand visibility, managing media relations, and leading creative campaigns that reflect the brand's commitment to inclusivity and ethical values. The ideal candidate will have extensive experience in PR within the beauty or lifestyle sectors, a proven track record in crisis management, and exceptional leadership skills. Join a forward-thinking company that values creativity and collaboration, and help drive the brand's mission to redefine beauty standards globally.

Benefits

Monthly Self Love Days

Premium Medical/Dental/Vision coverage

Monthly coaching sessions

Employee discounts

Hybrid working schedules

Quarterly product gifting

Qualifications

• 8+ years of experience in PR, preferably in beauty or fashion.
• Proven track record of successful PR campaigns in social and digital environments.
• Deep knowledge of media landscape and crisis communication.

Responsibilities

• Lead the development of innovative PR strategies to elevate brand visibility.
• Cultivate relationships with media and key opinion leaders.
• Oversee crisis communication plans and measure PR effectiveness.

Skills

Public Relations

Crisis Communication

Media Relations

Campaign Management

Strategic Vision

Creative Problem-Solving

Relationship Building

Budget Management

Education

Bachelor's Degree in Communications

Master's Degree in Public Relations

Job description

Who We Are:At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Global PR Director for Huda Beauty will lead the development and execution of innovative and impactful public relations strategies. The candidate will be driving our Global PR strategy to elevate our brand visibility, reputation and image as well as coordinating our key product launches and repushes in collaboration with our different markets. The candidate will work closely with our founder and will be responsible for fostering meaningful connections with classic & social media outlets, editors and industry leaders.

Essential Duties and Responsibilities:

Public Relations (PR):

Global PR Strategy Development:

• Define and implement a comprehensive global PR strategy to elevate the brand visibility, image and reputation as a leader in the beauty industry.
• Build and ensure a strong, consistent brand voice across all markets.
• Drive PR operational excellence and processes across markets.
• Protect the Brand and company reputation

Media Relations and strategic projects:

• Cultivate relationships with top-tier media and key opinion leaders
• Serve as the primary spokesperson for global announcements, corporate, Brand and high-level initiatives.
• Initiate disruptive collaborations with classic & social media outlets

Campaigns and Storytelling:

• Oversee the creation of compelling stories and campaigns that highlight the brand's innovation, inclusivity, and ethical values.
• Collaborate with cross-functional teams to amplify new product launches and initiatives through disruptive PR campaigns.

Crisis Management:

• Develop and execute crisis communication plans to protect and manage the brand's reputation during challenging situations.

Measurement and Reporting:

• Track the effectiveness of PR initiatives using key performance indicators (KPIs) and report results to senior leadership.

Leadership and Collaboration:

Team Leadership:

• Desire to create a disruptive and innovative PR strategy .
• Work closely with our Founder and the senior leadership.
• Partner with integrated marketing, brand marketing and other departments to ensure alignment of PR goals with business objectives.
• Drive functionally the PR teams in our markets ensuring that innovative PR strategies are shaped and implemented in a consistent manner.
• Become a reference for our media partner in terms of Innovative Beauty partner

Operational Skills:

• Excellent communication skills. The job will be conducted essentially in English.
• Impeccable organization.
• Excellent representation skills. Self- confidence & kindness. Agility.

Budget Management:

• Comfortable with analytics & reporting
• Extensive experience of budget management, ensuring cost-effectiveness and impactful allocation of resources.

Requirements:

• Bachelor's or Master's degree in Communications, Public Relations, Marketing, or a related field.
• 8+ years of experience in PR, preferably within the beauty, fashion, or lifestyle industries.
• Proven track record of designing and implementing successful & innovative PR campaigns. Including in the Socia and digital environment.
• Deep knowledge of the media landscape (classic & social)
• Extensive relationships with media editors
• Expertise in crisis communication management
• Deep understanding of ethical sourcing, and social impact principles.
• Exceptional communication, leadership, and stakeholder management skills.
• Ability to think strategically while maintaining a hands-on approach.
• Multilingual skills and global market experience are a plus.

Key Competencies:

• Strategic Vision
• Creative Problem-Solving
• Relationship Building
• Commitment to Sustainability
• Cultural Sensitivity
• Results-Oriented Mindset

Benefits & Perks:

• Monthly Self Love Days at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty, Wishful, and Kayali products
• Hybrid working schedules (home and office)
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.