Global Marketing and PR Manager

Roka Restaurants; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

ROKA is seeking a Global Marketing and PR Manager in Dubai to enhance its brand across diverse platforms. This role involves crafting global strategy, managing media relationships, and executing impactful campaigns while ensuring brand messaging consistency. The ideal candidate has over 2 years of experience in luxury or F&B sectors and is proficient in storytelling and agency management.

Benefits

World Class In-house Training

Annual Ticket for family visits

Team Member Discounts

Health Insurance

Rewards and Recognition

Travel opportunities

Qualifications

• 2+ years’ experience in a global marketing and PR role.
• Proven track record of securing major press coverage.
• Confident communicator with strong storytelling instincts.

Responsibilities

• Lead and execute global marketing and PR strategy.
• Manage international media relationships.
• Analyse campaign performance and refine strategy.

Skills

Brand presence

Storytelling

Agency management

Job description

ROKA is hiring a Global Marketing and PR Manager to join the team in Dubai. As we continue to grow our international presence, we are looking for a dynamic and strategic Global Marketing & PR Manager to elevate ROKA’s brand across borders, platforms, and audiences.

Reporting to the Global Head of Brand & Communications, you will own the global narrative for ROKA. This role requires both creativity and commercial thinking — you’ll be driving seasonal campaigns, forging influential partnerships, leading global communications, and shaping how the world sees and experiences ROKA.

What you will do

• Lead and execute the global marketing and PR strategy for ROKA, ensuring alignment with brand and business goals
• Drive the planning and performance of brand campaigns across multiple markets
• Collaborate closely with the Global Social Media & Content Manager to deliver cohesive storytelling across all touchpoints
• Manage international media relationships and secure tier-one press exposure
• Oversee PR agencies and ensure consistent brand messaging in all markets
• Curate impactful media kits, press releases, and editorial content
• Organise and support VIP, influencer, and media activations that spark buzz and brand love
• Identify and lead global brand partnerships that align with ROKA’s ethos and elevate its cultural relevance
• Partner with local teams to execute marketing and PR plans for new openings and priority initiatives
• Analyse campaign performance, media reach, and brand health metrics to refine strategy
• Keep a pulse on industry trends and competitor movement to ensure ROKA remains a category leader

What you will bring

• 2+ years’ experience in a global international marketing and PR role within the luxury, hospitality, or F&B space
• Proven track record of building brand presence and securing major press coverage
• Confident communicator with strong storytelling instincts and senior stakeholder presence
• Skilled in managing agencies, budgets, and cross-functional collaboration
• Globally minded and culturally curious, with an eye for excellence and innovation
• Based in Dubai and open to international travel

Benefits

As part of our team, you’ll enjoy:

• World Class In-house Training: we want you to have all the tools and support needed to be the best
• Annual Ticket: we provide a yearly ticket for you to spend time with your family in your home country
• Team Member Discounts: across ROKA, ZUMA, COYA and LPM
• Health Insurance: which is comprehensive
• Rewards and Recognition: we recognize and value your contribution and stay with us
• Opportunities to travel the world to our many incredible locations, for either a season or to transfer

ROKA is part of the Azumi Group, a global restaurant group known for delivering exceptional hospitality experiences through its standout brands including Zuma, Oblix, ETARU and INKO NITO. ROKA, inspired by contemporary Japanese robatayaki, where warm hospitality and an all-embracing energy surround – a brand built on style, energy, and consistency.

Our Commitment to Inclusivity

We are an equal opportunities employer and welcome all applicants. If you require any assistance to make the recruitment process more accessible, please let one of our Talent Acquisition team know.

Ready to create some magic? Join us and bring your talent to a team that’s elevating contemporary dining on a global stage.