Global Events Director

Food People; Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Food People seeks an experienced Global Events Director to lead the development and execution of its worldwide events strategy. You will combine event management excellence with consumer engagement insight to create impactful experiences across international markets.

The role requires a commercially minded, creative leader with a proven track record in senior events leadership and the ability to deliver culturally relevant brand experiences on a global scale.

Responsibilities

• Develop and drive a global events strategy aligned with brand positioning and commercial objectives.
• Lead planning and delivery of international events, experiential campaigns, sponsorships and brand activations.
• Identify opportunities across entertainment, music, sports, gaming and other consumer engagement platforms.
• Create innovative event concepts and scalable formats for international markets.
• Oversee major event projects from concept through budgeting, production, execution and evaluation.
• Build and maintain partnerships with event organisers, venues, agencies and strategic partners.
• Lead sponsorship evaluations, negotiations and commercial agreements to maximise brand exposure.

Job description

Food People is looking for an experienced Global Events Director to join a leading FMCG company and lead the development and execution of its global events strategy.

The successful candidate will combine strong event management expertise with a deep understanding of consumer engagement, cultural trends, and experiential marketing to deliver impactful consumer experiences, strategic partnerships, and large-scale international events.

This position requires a commercially astute, creative, and hands‑on professional with a proven track record in senior events leadership and the ability to deliver culturally relevant brand experiences across international markets.

Key Responsibilities:

• Develop and execute a global events strategy aligned with brand positioning, consumer engagement, and commercial objectives.
• Lead the planning and delivery of international events, experiential campaigns, sponsorships, and brand activations.
• Identify strategic opportunities across entertainment, music, sports, gaming, and other relevant consumer engagement platforms.
• Develop innovative event concepts and scalable formats that can be adapted across international markets.
• Oversee major event projects from concept development and budgeting through production, execution, and evaluation.
• Build and maintain strong relationships with event organisers, promoters, venues, agencies, and strategic partners.
• Lead sponsorship evaluations, partnership negotiations, and commercial agreements to maximise brand exposure and return on investment.
• Collaborate with regional marketing teams to ensure consistent event execution and local market relevance.
• Work closely with Brand, Digital, Social Media, and Commercial teams to integrate events into wider marketing campaigns.
• Manage event budgets, production timelines, external agencies, and operational requirements.
• Establish performance measures to evaluate event effectiveness, consumer engagement, and commercial impact.
• Must have extensive experience in senior events management, experiential marketing, sponsorships, or live entertainment.
• Must have a proven track record of developing event strategies and delivering large-scale, complex events.
• Must have experience managing international events or overseeing event activities across multiple markets.
• Must have strong knowledge of event production, sponsorship management, strategic partnerships, and experiential marketing.
• Must have experience managing significant budgets, external agencies, commercial negotiations, and complex project timelines.
• Must demonstrate a strong understanding of consumer engagement, cultural trends, and the role of events in brand development.
• Must possess excellent stakeholder management, communication, and organisational skills.
• Must be commercially minded, creative, and comfortable managing multiple priorities in a fast‑paced environment.
• Must possess excellent English communication skills and be willing and able to travel internationally.
• Preferably have experience within entertainment, music, sports, gaming, or other consumer-focused event environments.
• Preferably have experience working with international consumer brands or organisations delivering culturally relevant events.