Global Brand Manager – Strategy to Guest Experience

Etihad Airways Group; Abu Dhabi; On-site; AED 300,000 - 460,000; Full time

Job summary

Etihad Airways is seeking a Brand Manager to execute brand strategy across marketing, sponsorship, and the guest experience, ensuring consistent and distinctive brand expression. The role partners with leadership to strengthen awareness, consideration, and overall brand equity across campaigns, content, products, services, and experience touchpoints.

The role requires a minimum of 5 years in brand/marketing within a global, matrixed organisation, with aviation or travel background preferred.

Qualifications

• Bachelor’s degree in marketing or related field.
• Proven brand management experience in a global, matrixed organisation.
• Aviation/travel or hospitality background preferred.

Responsibilities

• Translate brand strategy into campaigns, content and guest experiences across touchpoints.
• Guard brand integrity and provide clear guidance on assets and assets approvals.
• Lead collaboration with agencies and internal teams to deliver brand campaigns end‑to‑end.
• Oversee brand assets, livery, and consistency across physical and digital environments.
• Manage stakeholder expectations and maintain strong cross‑functional partnerships.

Skills

Brand management

Marketing strategy

Stakeholder management

Project management

Aviation knowledge

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Creative Suite

Marketing analytics tools

Job description

Etihad Airways is seeking a Brand Manager to execute brand strategy across marketing, sponsorship, and the guest experience, ensuring consistent and distinctive brand expression. The role partners with leadership to strengthen awareness, consideration, and overall brand equity across campaigns, content, products, services, and experience touchpoints.

The role requires a minimum of 5 years in brand/marketing within a global, matrixed organisation, with aviation or travel background preferred.