General Manager Products

Serri; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Job summary

Join an innovative AI-powered startup as a General Manager (Product & Growth) to lead product innovation and drive growth in B2C marketing. This role offers the chance to work with a dynamic founding team, optimize AI CRM solutions, and expand market presence in the UAE. You will be at the forefront of shaping the future of marketing automation, leveraging cutting-edge technology to enhance customer engagement and drive revenue. With a competitive salary and hybrid work flexibility, this is an exciting opportunity for a growth-oriented leader eager to make a significant impact.

Benefits

Competitive Salary

Performance-Based Incentives

Equity Options

Hybrid Work Flexibility

Qualifications

• 7+ years in product management and growth leadership.
• Strong background in AI and SaaS for B2C marketing.

Responsibilities

• Drive product innovation and go-to-market strategies.
• Lead market expansion in the UAE and build partnerships.

Skills

Product Management

Growth Strategies

AI Technology

Data-Driven Decision Making

Leadership

SaaS Products

Business Planning

Analytical Skills

Tools

CRM Tools

Marketing Automation Tools

Data Analytics Tools

Job description

Job Description : General Manager (Product & Growth)

Company : Serri

Location : Dubai, UAE

Experience : 7+ years in Product, Growth, or Business Leadership roles

About Serri

• Serri is an AI-powered growth engine for B2C marketing, enabling businesses to automate lead generation, qualification, and customer engagement using AI agents. As an Official Meta Tech Partner, we empower companies with plug-and-play AI automation to drive revenue without lifting a finger.

Role Overview

As the General Manager (Product & Growth) at Serri, you will drive our expansion in the UAE, leading product innovation, go-to-market strategies, and revenue growth. You will work closely with cross-functional teams to refine our AI CRM solutions and scale our customer base.

Key Responsibilities

• Own the product roadmap to enhance AI-driven automation for B2C marketing.
• Work closely with engineering and design teams to deliver high-impact features.
• Ensure seamless integrations with marketing and sales tools (WhatsApp, Slack, CRMs, etc.).
• Drive go-to-market strategies, customer acquisition, and retention.
• Optimize sales funnels and scale revenue channels via automation and AI-driven campaigns.
• Leverage data and insights to refine user engagement and conversion strategies.
• Lead market expansion efforts in the UAE and build key partnerships.
• Develop and execute strategic growth initiatives with a focus on SMBs and enterprise clients.
• Collaborate with the leadership team to drive profitability and long-term scalability.

What We’re Looking For

• 7+ years of experience in product management, growth, or business leadership.
• Strong background in AI, SaaS, marketing automation, or B2C tech products.
• Proven track record of driving growth, optimizing product-market fit, and scaling revenue.
• Experience in launching and growing SaaS products in international markets (UAE experience is a plus).
• Strong analytical mindset with a focus on data-driven decision-making.
• Hands-on leadership style with a bias for execution and automation.

Why Join Serri?

• Be part of a high-growth AI SaaS startup disrupting B2C marketing.
• Work directly with the founding team to shape the future of AI-driven business automation.
• Competitive salary, performance-based incentives, and equity options.
• Hybrid work flexibility with a base in Dubai.

If you’re a product-driven growth leader looking to build the future of AI-led marketing automation, let’s talk!

Apply Now : Send your resume to [emailprotected] with the subject “GM (Product & Growth) - Dubai”

Qualifications

• Business Planning and Analytical Skills
• Product Management and Product Development skills
• Strong strategic planning and decision-making abilities
• Excellent leadership and team management skills
• Experience in a similar role in the technology or startup industry