General Manager-Passenger Vehicles

Ghassan Aboud Group; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading automotive dealership is seeking a General Manager to oversee the Passenger Vehicles division in Dubai. The successful candidate will lead the strategic development and commercial performance of the vehicle portfolio, ensuring alignment with brand strategies and consumer trends. The role requires strong brand management and product marketing experience, focusing on fostering OEM relationships and delivering premium brand experiences across all customer touchpoints. Applicants should possess a bachelor's degree and relevant industry experience, coupled with excellent communication and leadership skills.

Qualifications

• 6–10 years of experience in brand management or automotive retail strategy.
• Experience in managing a Passenger Vehicles portfolio.
• Fluent in English.

Responsibilities

• Lead strategic development and performance of the Passenger Vehicles portfolio.
• Collaborate with OEM partners for product narratives and marketing.
• Own commercial performance, revenue, margin, and product mix.

Skills

Brand management

Product marketing

Stakeholder management

Cross-functional leadership

Consumer behavior understanding

Education

Bachelor’s degree in marketing

Business Administration

Automotive Management

Job description

General Manager – Passenger Vehicles

Founded in 1994, Ghassan Aboud Group has grown to become one of the largest conglomerates in the Middle East region, with a global business footprint spanning multiple industries and countries and a focus on ‘building a better future together.

Our diversified portfolio includes sectors such as Automotive, Retail, Healthcare, Hospitality, and Logistics. We are currently seeking a General Manager – Passenger Vehicles to join our Automotive Dealership division in Dubai.

JOB PURPOSE:

To lead the strategic development, positioning, and commercial performance of the Passenger Vehicles portfolio by aligning brand strategy with evolving consumer needs, lifestyle trends, and retail dynamics. This role is responsible for translating customer insights into product and marketing strategies, working closely with OEM partners to ensure brand distinction and relevance in a competitive market. The Brand Manager will also collaborate with the shared services marketing team to develop impactful sales tools and campaigns, while owning the overall profitability and growth of the passenger vehicle brands under their stewardship.

KEY RESPONSIBILITIES:

OEM Relationship Management:

Act as the primary brand and marketing liaison for each passenger vehicle OEM.

Ensure each OEM receives tailored brand support, visibility, and strategic alignment.

Co-develop product narratives, launch plans, and brand campaigns in partnership with OEMs.

Product Marketing & Go-to-Market:

Lead go-to-market strategies for new model launches and refreshes.

Define and communicate compelling value propositions for each vehicle line.

Align product messaging with customer aspirations and lifestyle positioning.

Sales Enablement & Shared Services Collaboration:

Work closely with the central Marketing Manager (shared services) to develop sales tools, digital assets, and showroom materials aligned with OEM branding.

Support retail and field sales teams with training content, competitive insights, and customer-facing materials.

Monitor campaign effectiveness and adapt based on performance and feedback.

Brand Experience & Retail Engagement:

Ensure consistent and premium brand experiences across all customer touchpoints, including digital, showroom, and events.

Collaborate with retail teams to enhance customer engagement and conversion.

Drive brand loyalty and advocacy through targeted programs and activations.

Portfolio Profitability:

Own the commercial performance of the passenger vehicle portfolio, including revenue, margin, and product mix.

Collaborate with finance, pricing, and commercial teams to optimize profitability.

Recommend pricing strategies, promotional plans, and volume targets.

REQUIRED EXPERIENCE & QUALIFICATIONS:

Bachelor’s degree in marketing, Business Administration, Automotive Management, or a related field.

6–10 years of experience in brand management, product marketing, or automotive retail strategy.

Must have experience in Passenger Vehicles portfolio segment

Strong understanding of consumer behavior, lifestyle branding, and retail marketing.

Proven experience working with OEMs and managing multi-brand portfolios.

Ability to translate technical product features into emotionally resonant customer messaging.

Excellent communication, stakeholder management, and cross-functional leadership skills.

Fluent in English.

Applicants are requested to share their most recent resume

We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary; other duties may be assigned as necessary.