General Manager - F&B Multi Concepts

C2i; Abu Dhabi; On-site; AED 400,000 - 700,000; Full time

Job summary

C2i in Abu Dhabi is seeking a high-impact GM to drive launch readiness and operational execution across our growing portfolio of retail and F&B concepts. You will translate project milestones into full opening readiness, overseeing systems, supply chain, recruitment, training, SOP rollout, and vendor integration.

Lead a diverse team, manage P&L responsibilities, and partner with brand owners and developers to ensure openings achieve performance standards, guest experience, and operational

Qualifications

• Proven leadership across large/front-office/back-office teams.
• Experience managing P&L and budgets for multiple units.
• Strong hospitality operations knowledge across F&B and retail.
• Ability to partner with brand owners and developers to open venues.

Responsibilities

• Translate design milestones into operational launch readiness.
• Oversee systems, supply chain, recruitment and training, SOP rollouts.
• Manage vendor integration, marketing ops, and opening execution.
• Lead and develop management teams to meet brand standards and guest experience.

Skills

Leadership

P&L Management

Multi-unit Ops

Hospitality Expertise

Brand Partnerships

Tools

PMS

CRM systems

POS

Job description

C2i is a forward-thinking holding company redefining the future of Hospitality, Retail, and Lifestyle destinations. Through innovation, strategic partnerships, and purpose-driven initiatives, we develop vibrant communities and pioneering concepts that include co-working, retail, and fine-dining ventures.

We are seeking a dynamic GM to lead the launch readiness and operational execution of new retail and F&B concepts across our growing portfolio.

Job Brief:

This role is responsible for translating design and project delivery milestones into full operational launch readiness, overseeing systems, supply chain, recruitment and training, SOP rollouts, vendor integration, marketing operations, and opening execution. Working closely with project delivery teams, brand owners, developers, and internal leadership to ensure every opening achieves the brand’s performance standards, guest experience expectations, and operational integrity.

Inspirational Leadership:

• Inspire and manage a diverse team across management, front office, finance, back office and administration.
• Develop skills of the management team in accordance with the succession planning goals set by the company
• Develop and implement operating standards, policies, and procedures to be followed by the management team
• Partner with various stakeholders to achieve or exceed targets and executed to standards
• Assists and conducts conflict resolution, corrective actions and coaching
• Oversee and ensure that employee performance appraisals are completed in a timely manner

Strategic and Commercial Decision Making:

• Oversee in house accounting role. Ensure timely and accurate completion of all financial statements and reports, and provide controls to ensure proper handling and accounting for all restaurant receipts
• Full P&L responsibility of agreed budgeted KPIs.
• Consistently monitor sales and expenses, approving all purchase orders before they are executed
• Oversee and develop beverage program including partnerships on a regular basis
• Maintain an awareness of external factors (including competitors, Government business initiatives, current and proposed legislation in relation to operational activities) which could impact the business.
• Review, improve, and implement all brand/partner/third-party heads of terms and contracts.
• Actively pipeline and network with external brands & support teams to ensure a strong curation of options is always available.
• Collaborate with brands and the Director of Operations on final menu selection, pricing strategy, and ongoing change requests.
• Evaluate all brand operations and meet with each brand on a monthly basis to review performance and ensure the venue maintains its unique identity and reputation within the market.

Operational Excellence

• Ensure inventory levels are maintained to facilitate proper restaurant operations, enforce strict inventory controls, and participate in monthly inventory reconciliations.
• Ensure that all equipment is kept clean and in excellent working condition through personal inspection and by following the venue's preventative maintenance programs.
• Ensure that all products are received in accordance with set receiving policies and procedures.
• Ensure that FOH & BOH teams are working smoothly
• Ensure health & safety requirements follow municipality & civil defence reqyirements, and ensure all managers are kept abreast of any changes in the law.
• Develop landlord relationships to ensure great working relationships and contract longevity.
• Work closely with the Director of Operations on capex spend requirements for the market, for yearly financial budgeting and implementation at local level within agreed budgets.
• Operational implementation of all cost-saving measures; work with the Director of Operations to identify cost-saving opportunities at OPEX level.
• Ensure business continuity by consistently reviewing local implementation of maintenance and preventive maintenance, health and safety, food, hygiene, and licensing regulations.
• Hold regular meetings with the ARM HR team on UAE employment laws and ensuring the business is protected.
• Maintain awareness of external factors (including competitors, government business initiatives, and current or proposed legislation relating to operational activities) which could impact the business.
• In partnership with the Director of Operations, negotiate all initial agreements with new brands in a timely manner.
• Review, improve, and implement all concessions/brand/partner/third-party heads of terms and contracts.

Our Person should have:

Leadership & People Management

• Proven track record of leading large, diverse teams across multiple properties or business units.
• Ability to inspire, coach, and develop leaders (not just line staff).
• Strong focus on organizational culture, retention, and employee engagement.
• Skilled in handling labour relations, conflict resolution, and workforce planning.

Strategic & Commercial Acumen

• Experience in multi-unit or regional management ideally within hotels, resorts, or large-scale F&B groups.
• Demonstrated success in P&L management, budgeting, forecasting, and cost control.
• Knowledge of market positioning, brand differentiation, and expansion strategies.
• Expertise in revenue management, sales, and marketing strategies to drive top-line growth.

Operational Excellence

• Strong grasp of guest experience standards and ability to scale quality consistently across properties.
• Familiarity with SOP development, compliance, and operational efficiency.
• Understanding of technology platforms (PMS, CRM, POS, digital marketing tools).

Financial & Business Skills

• Proven track record of delivering sustained profitability and ROI.
• Experience with capex planning, renovations, and openings.
• Comfort with asset management and ownership relations—being able to balance guest experience with financial expectations.
• Strong analytical and data-driven decision-making skills.

Brand, Guest, and Market Focus

• Demonstrated ability to elevate guest satisfaction and loyalty metrics.
• Deep understanding of luxury, lifestyle, or mass-market positioning (depending on the brands).
• Ability to anticipate market trends, competitor activity, and evolving guest expectations.
• Experience in reputation management (online reviews, media, PR).

Innovation & Change Leadership

• Ability to lead transformation projects (digitalization, sustainability initiatives, new concepts).
• Experience driving innovation in guest experience and F&B programming.
• Flexibility to adapt to economic shifts, crises and industry disruptions.

Stakeholder & Ownership Relations

• Experience reporting to boards, ownership groups, or investors.
• Strong negotiation and communication skills with developers, brand partners, and local authorities.
• Political and cultural awareness, especially in international or multi-market operations.

Personal Qualities

• Charismatic presence and credibility with staff, guests, and owners alike.
• High emotional intelligence and cultural sensitivity.
• Resilience under pressure and ability to make tough decisions.