GENERAL MANAGER – E-COMMERCE -Dubai

Ngworldgroup; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

A leading company's client in the online apparel industry is seeking a General Manager – E-Commerce based in Dubai. The role includes overseeing P&L, enhancing website user experience, leading marketing initiatives, and managing relationships with suppliers and consumers. Candidates should possess at least five years of experience in the fashion e-commerce sector, demonstrating strong leadership and communication skills.

Qualifications

• Minimum 5 years’ experience in the fashion e-commerce industry.
• Proven leadership skills with the ability to manage and motivate.
• Excellent written and oral communication skills.

Responsibilities

• Responsible for P&L of the E-commerce division.
• Planning and executing online promotions, setting KPIs.
• Managing digital marketing accounts and campaigns.

Skills

Leadership

Project Management

Digital Marketing

Communication

Job description

Our client from the online apparel industry is looking to hire a General Manager – E-Commerce for their office based in JLT – Dubai.

Job Responsibilities :

1. Responsible for P&L of the E-commerce division
2. Planning and overseeing modifications to the e-commerce website to enhance user experience and marketing activities. Responsible for website design, SEO, SEM, social media marketing, and traditional marketing in collaboration with external agencies.
3. Establishing marketing budgets, calculating ROI, obtaining management approval, and ensuring adherence to budgets. Focus on increasing market impact and optimizing resource allocation.
4. Coordinate sales and customer service
5. Increasing brand awareness through in-house direct marketing and traditional channels. Responsible for research and developing new strategies.
6. Planning, organizing, and executing online promotions, setting KPIs and SLAs, and leading the entire marketing lifecycle.
7. Developing and nurturing relationships with buyers through store visits and maintaining contacts with fashion apparel & accessories stores, B2B stores in UAE/KSA, marketplaces, multi-brand stores, and boutiques to support product replenishment and category expansion.
8. Identifying suitable suppliers, managing buying and merchandising, and launching new product ranges aligned with current trends, starting with the UAE market.
9. Leading brand marketing and trendsetting initiatives, acting as the 'marketing voice' for e-commerce, and devising both online and offline go-to-market strategies.
10. Curating the product portfolio, conducting price and competitor analysis to ensure competitiveness and profitability.
11. Managing the merchandise displayed on the website.
12. Willingness to travel globally for business meetings.
13. Leading digital analytics, customer lead generation, and preparing daily and monthly reports.
14. Handling logistics and warehousing operations.
15. Managing digital marketing accounts and campaigns across platforms like Facebook, Instagram, TikTok, Snapchat, LinkedIn, and YouTube, including programmatic ads. Certified in Semrush (SEO), GA3 + GA4.

Requirements :

1. Minimum 5 years’ experience in the fashion e-commerce industry.
2. Highly motivated with the ability to manage multiple projects entrepreneurially.
3. Proven leadership skills with the ability to delegate and motivate team members.
4. Experience in B2C and B2B customer interactions.
5. Excellent written and oral communication skills.
6. Ability to report regularly to shareholders.