General Manager – Asia

Ultrahuman Healthcare Private Limited; Abu Dhabi; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading health tech company seeks a General Manager for Asia to drive expansion and operational excellence. You will lead market strategies, retail footprint development, and oversee P&L while building a high-performance team across diverse markets. This role requires a visionary leader with significant experience in scaling consumer businesses in diverse regions, particularly across Asia.

Qualifications

• 8+ years in general management or expansion roles.
• Experience in consumer-facing business in Asia.
• Strong strategic and operational skills.

Responsibilities

• Develop strategy for growth in Asia.
• Drive retail and online marketplace expansion.
• Oversee regional operations and logistics.

Skills

Leadership

Strategic Thinking

Market Knowledge

Operational Excellence

Communication

Analytical Skills

Negotiation

Job description

Abu Dhabi, United Arab Emirates | Posted on 03 / 19 / 2025

Ultrahuman is expanding its footprint, and Asia is a region brimming with opportunity and diversity. As General Manager – Asia , you will be the entrepreneurial leader driving Ultrahuman’s growth across multiple countries and cultures. You’ll manage everything from go-to-market strategy, retail expansion, and partnerships to operations and team building. In line with Ultrahuman’s first-principles, engineering-driven culture, you won’t just replicate what works elsewhere – you’ll adapt and invent strategies that resonate with local consumers and ecosystems. Your mission is to establish Ultrahuman as a trusted, high-performance health tech brand across Asia, ensuring that our manufacturing-backed quality and design excellence translate into a stellar customer experience and business success in each market.

Responsibilities :

• Market Strategy & Expansion : Develop a comprehensive strategy for Ultrahuman’s growth in Asia, including identifying priority markets (e.g., Southeast Asia, East Asia, Middle East if under your remit), distribution channels, and marketing approaches. Decide where to launch first and how to tailor our value proposition to local needs while maintaining global brand consistency.
• Retail and Marketplace Footprint : Drive the expansion of Ultrahuman’s local retail presence and online marketplace footprint in Asia. This includes opening Ultrahuman stores or experience centres, forging partnerships with premium retailers, and optimizing our presence on e-commerce platforms (such as Amazon’s international sites or local giants like Alibaba, Flipkart, etc.). Ensure that inventory is well-managed and the customer experience is top-notch in every channel.
• Operational Excellence : Oversee regional operations, including supply chain logistics (import / export, regional warehousing), customer support, and service centres. Ensure our stores (or partner stores) have high uptime and smooth operations – if we promise next-day delivery or on-site device fitting, you make sure we consistently deliver. Use a hands-on approach to audit point-of-sale setups, train local teams, and maintain the Ultrahuman standard of excellence.
• P&L Ownership : Own the profit and loss for the Asia region. This means setting sales targets, managing marketing and operations budgets, and closely monitoring financial performance. Implement cost-efficient practices where possible (leveraging first-principles thinking to optimize budgets), and know when to invest for growth.
• Team Leadership & Development : Build and lead a cross-functional local team (covering sales, marketing, operations, etc.). Hire talent that believes in Ultrahuman’s mission and equip them to execute effectively. Provide mentorship and promote a high-performance culture aligned with our global values. Act as the bridge between the regional team and global headquarters, ensuring clear communication and alignment.

Requirements

• Experience : 8+ years of experience in general management, operations, or expansion roles, with at least 3 years in a leadership position covering multiple countries or a large region. Proven track record of scaling a consumer-facing business in Asia. Experience in the tech, wearable, or health / fitness industry is highly advantageous.
• Strategic Acumen : Strong ability to craft and execute strategy. You’ve owned a P&L or launched major initiatives before. You understand how to balance aggressive growth tactics with sustainable business practices.
• Market Knowledge : Deep understanding of Asian markets – from consumer behavior nuances to regulatory environments. Whether it’s navigating import regulations in India, localizing marketing for Japan, or setting up operations in the Middle East, you have the insight or aptitude to handle it.
• Operational Mastery : Broad operational skill set. Knowledge of supply chain / logistics in the region, setting up distribution networks, and managing customer service teams. Comfortable diving into the details, whether it’s analyzing sales funnel metrics or negotiating a deal with a retail chain.
• Leadership & Communication : Outstanding leadership skills with the ability to inspire and mobilize a team across different cultures. Excellent communication and negotiation skills. Fluent in English; additional Asian language proficiency (Mandarin, Hindi, etc.) is a plus given the region’s scope.

Preferred Experience :

• Tech / Hardware Companies : Background working in companies that design and ship physical products, where you had to coordinate between hardware production (possibly overseas) and local market needs.
• First-Principles Initiatives : Examples of building something from the ground up in a new market. Maybe you set up a subsidiary or launched a new category with no existing playbook, demonstrating creativity and initiative.
• Partner Networks : Experience managing relationships with external partners – distributors, retailers, marketing agencies – across different countries. You know how to select and hold the right partners to high standards.
• Analytical & Data-Driven : While being a big-picture leader, you also have a head for numbers and analytics. Familiarity with data tools or dashboards to keep a pulse on the business (sales performance, supply chain KPIs, etc.) and pivot quickly based on what the data shows.

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