General Manager

Legend Holding Group; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A diversified enterprise in Dubai seeks a strategic leader to manage its truck brand portfolio, focusing on growth through compelling narratives and data-driven marketing. The ideal candidate has over 5 years in sales within automotive or industrial sectors, strong storytelling abilities, and proven success in B2B product launches. This role offers unique challenges and opportunities in a dynamic environment.

Qualifications

• 5+ years in sales, with exposure to automotive, commercial vehicles, or industrial sectors.
• Need to have team management role.
• Proven success in launching B2B products and managing complex product portfolios.

Responsibilities

• Define the long-term vision, value proposition, and messaging for the Trucks segment.
• Conduct competitive analysis to differentiate offerings in durability and technology.
• Manage product lifecycle from launch to refresh.

Skills

Sales experience

Strategic thinking

Strong storytelling

Presentation abilities

Understanding of trucking industry dynamics

Job description

About us:

Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services.

Rooted in Loyalty, Excellence, and Progress, we lead with innovation and technology to seamlessly connect the physical and digital worlds.

Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.

Job Purpose:

This analytical and visionary role will lead the strategic development and execution of our truck brand portfolio. Drive the rapid growth of our commercial trucks by defining compelling brand narratives, optimizing product positioning, and executing data-driven marketing campaigns for fleet operators and B2B customers.

Responsibilities

• Define the long-term vision, value proposition, and messaging for the Trucks segment and different brands associated with Legend.
• Focus on driving business and achieving the business target month on month
• Conduct competitive analysis to differentiate our offerings in areas like durability, TCO (Total Cost of Ownership), and technology.
• Manage product lifecycle from launch to refresh, including pricing strategies and feature prioritization.
• Analyze industry data (e.g., fleet utilization, fuel efficiency, regulatory shifts) to identify growth opportunities.
• Lead VOC (Voice of Customer) initiatives with fleets, drivers, and dealers to refine brand strategy.
• Develop sales enablement tools (e.g., configurators, TCO calculators) for dealerships and direct sales teams.
• Work with R&D/Engineering to translate technical features (e.g., torque, payload, telematics) into customer benefits.

Stakeholder Engagement:

• Serve as the brand evangelist with dealers, industry associations (e.g., ATA, ACEA), and influencers.
• Collaborate with Supply Chain to ensure brand consistency in parts/service ecosystems.

Who Fits the Legend’s Seat

• 5+ years in sales, with exposure to automotive, commercial vehicles, or industrial sectors.
• Need to have team management role
• Understanding of trucking industry dynamics.
• Strategic thinker with strong storytelling and presentation abilities.
• Ability to translate technical specs into customer-centric narratives.
• Proven success in launching B2B products and managing complex product portfolios.