General Manager

Ultrahuman; Abu Dhabi; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the fitness and wellness industry is seeking a General Manager to oversee operations across multiple regions. The ideal candidate will have extensive experience in scaling consumer-facing businesses, particularly in the tech or health sectors, and possess strong leadership and strategic skills. This role requires a deep understanding of Asian markets and the ability to navigate complex regulatory environments while driving growth and operational excellence.

Qualifications

• 8+ years in general management, operations, or expansion roles.
• Experience in tech, wearable, or health/fitness industry is advantageous.
• Fluent in English; proficiency in Asian languages is a plus.

Responsibilities

• Craft and execute strategy, owning P&L and major initiatives.
• Manage relationships with external partners and distributors.
• Analyze sales performance and supply chain KPIs.

Skills

Leadership

Strategic Planning

Market Analysis

Operational Management

Communication

Negotiation

Analytical Skills

Job description

Experience: 8+ years of experience in general management, operations, or expansion roles, with at least 3 years in a leadership position covering multiple countries or a large region. Proven track record of scaling a consumer-facing business in Asia. Experience in the tech, wearable, or health/fitness industry is highly advantageous.

Strategic Acumen: Strong ability to craft and execute strategy. You ve owned a P&L or launched major initiatives before. You understand how to balance aggressive growth tactics with sustainable business practices.

Market Knowledge: Deep understanding of Asian markets from consumer behavior nuances to regulatory environments. Whether it s navigating import regulations in India, localizing marketing for Japan, or setting up operations in the Middle East, you have the insight or aptitude to handle it.

Operational Mastery: Broad operational skill set. Knowledge of supply chain/logistics in the region, setting up distribution networks, and managing customer service teams. Comfortable diving into the details, whether it s analyzing sales funnel metrics or negotiating a deal with a retail chain.

Leadership & Communication: Outstanding leadership skills with the ability to inspire and mobilize a team across different cultures. Excellent communication and negotiation skills. Fluent in English; additional Asian language proficiency (Mandarin, Hindi, etc.) is a plus given the region s scope.

Preferred Experience:

Tech/Hardware Companies: Background working in companies that design and ship physical products, where you had to coordinate between hardware production (possibly overseas) and local market needs.

First-Principles Initiatives: Examples of building something from the ground up in a new market. Maybe you set up a subsidiary or launched a new category with no existing playbook, demonstrating creativity and initiative.

Partner Networks: Experience managing relationships with external partners distributors, retailers, marketing agencies across different countries. You know how to select and hold the right partners to high standards.

Analytical & Data-Driven: While being a big-picture leader, you also have a head for numbers and analytics. Familiarity with data tools or dashboards to keep a pulse on the business (sales performance, supply chain KPIs, etc.) and pivot quickly based on what the data shows.

Company Industry

• Fitness
• Gym
• Salon
• Spa

Department / Functional Area

• Administration

Keywords

• General Manager

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