Full Funnel Media Director

LVMH Group; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

A leading luxury goods company is seeking an experienced candidate for a managerial media role in Dubai. You will define and optimize media strategies, manage key campaigns, and ensure effective audience targeting. The ideal candidate has 6+ years of experience in media and communications. This position offers a dynamic work environment with growth opportunities.

Qualifications

• 6+ years of experience in a managerial media/communications role.
• Strong understanding of media planning, buying, and analytics.
• Proven track record of developing and executing media campaigns.

Responsibilities

• Define full funnel strategy for the Middle East.
• Manage media and campaign calendars effectively.
• Oversee budgets to ensure resource efficiency.
• Lead strategy meetings with agencies for planning.

Skills

Managerial media skills

Media planning and buying

Analytical skills

Campaign execution

Job description

Overview

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to innovate to drive its mission : champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare, and more.

You will excel and enjoy this position if you are ready to actively handle the following missions :

Responsibilities

• Define the best full funnel strategy for the Middle East to ensure Sephora’s ownership of share of voice across the region.
• Define specific media and performance strategies and optimize across the calendar in key KCPs and animation periods.
• Develop a performance media strategy that ensures new client recruitment and balances paid and free traffic.
• Influence the content factory for appropriate assets and concepts to ensure impactful visibility and desirability across the funnel.
• Ensure media innovation, especially in branding, to build new brand statement opportunities.
• Manage all key OOH bookings, timelines, and dates, securing key placements as per marketing and animation calendar, including pioneering new investment areas.
• Collaborate with the agency to build, monitor, and track campaigns with clear deliverables and measurable metrics.
• Manage agency relationships from briefing to final monitoring, ensuring KPIs are met and adjustments are made as needed.
• Manage media and campaign calendars to prevent cannibalization and optimize spend efficiency across digital platforms.
• Report on KPIs and campaign effectiveness, and optimize performance accordingly.
• Target the right audiences effectively based on campaign objectives.
• Create insightful post-campaign reports with key learnings and benchmarks.
• Develop tools and methods to measure the impact of media strategies on brand awareness and business.
• Oversee budgets to ensure resource efficiency and alignment with calendar objectives.
• Partner with marketing leads to ensure coherence across all customer touchpoints.
• Align launch, planning, and animation calendars across channels for effective media planning and spend.
• Coordinate processes, meetings, and calendars between media teams and cross-functional partners.
• Contract clear deliverables with media agencies across full funnel spend, app optimization, and affiliate marketing.
• Conduct performance reviews mid-year and annually against key deliverables.
• Lead strategy meetings with agencies for planning and execution.
• Coordinate with LVMH Media for optimizations, reporting, and appraisals.

Qualifications

• 6+ years of experience in a managerial media / communications role
• Strong understanding of media planning, buying, and analytics
• Proven track record of developing and executing media campaigns

Sephora’s stores offer passionate beauty fans across the world a privileged opportunity to touch and test products since 1969. The House provides a superior selection of quality products and keeps pace with latest trends. It is built upon the talents of beauty professionals who create a perfect environment for clients to experiment and learn. With the Sephora Collection and innovative offerings, the House aims to surprise and delight clients. At every touchpoint, Sephora offers an unconventional approach, making it the most loved beauty community worldwide.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people drive our entrepreneurial culture, pushing boundaries and championing a curious, audacious mindset. We value growth, development, and inclusivity, supporting our community. Join us at LVMH, where your talent is central to our success.

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