Freelance Senior Marketing Lead – MEA

LE001 PGA European Tour; United Arab Emirates; Hybrid; AED 250,000 - 400,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

European Tour Group in Dubai, UAE, seeks a Freelance Senior Marketing Manager to lead regional marketing for the Middle East and Asia. Hybrid work from Dubai with a home-working option during non-tournament weeks.

The role is freelance/independent contractor, starting November 2026 or sooner, engaged by the European Tour Group as a supplier rather than employee. You will manage multi-channel campaigns for DP World Tour events, drive audience growth, ticket sales and brand value, and lead 2–3

Qualifications

• 8+ years marketing experience, with UAE/Middle East exposure.
• Experience delivering major sport, events, entertainment or consumer campaigns.
• Experience managing significant budgets and multiple agencies.
• Track record of delivering audience growth, ticket sales or commercial results.
• Excellent written and spoken English; Arabic a plus.
• Able to work independently and manage remote teams across markets.

Responsibilities

• Develop regional and tournament marketing plans.
• Create campaign briefs, plans and delivery schedules.
• Drive audience growth, fan engagement and ticket-sales activity.
• Lead external agencies, including briefs, budgets and performance.
• Oversee integrated campaigns across digital, paid media, CRM, content, partnerships, PR and influencer activity.
• Manage campaign budgets, forecasting and reconciliation.
• Track marketing ROI and campaign effectiveness; provide insights.
• Manage multiple marketing workstreams across the region.
• Provide stakeholder updates and senior-management reporting.
• Potential line management of 2–3 Marketing Managers.

Skills

Marketing strategy

Stakeholder management

Project management

Budget management

Campaign management

Team leadership

English proficiency

Arabic language

Job description

European Tour Group in Dubai, UAE, seeks a Freelance Senior Marketing Manager to lead regional marketing for the Middle East and Asia. Hybrid work from Dubai with a home-working option during non-tournament weeks.

The role is freelance/independent contractor, starting November 2026 or sooner, engaged by the European Tour Group as a supplier rather than employee. You will manage multi-channel campaigns for DP World Tour events, drive audience growth, ticket sales and brand value, and lead 2–3