Freelance / Remote - PPC / Paid Media Expert (TikTok, Meta & Bing Ads GCC Market)

Pegas Touristik LLC; Dubai; Remote; AED 120,000 - 180,000; Full time

Job summary

A leading company in the travel and tourism industry in Dubai seeks a highly skilled PPC Expert with 3+ years' experience to optimize paid advertising campaigns across platforms targeting GCC audiences. This position offers flexible freelance/remote work opportunities, allowing for growth with a respected brand in Dubai's tourism market.

Benefits

Flexible freelance/remote work

Opportunity to grow with a leading brand

Qualifications

• 3+ years of experience in PPC campaign management.
• Proven expertise in TikTok Ads, Meta Ads, and Bing Ads.
• Strong knowledge of performance marketing and audience segmentation.

Responsibilities

• Plan, create, and optimize PPC campaigns targeting GCC audiences.
• Conduct market research and audience segmentation for the GCC region.
• Monitor campaign performance and adjust strategies for maximum ROI.

Skills

PPC campaign management

Audience segmentation

Performance marketing

Data analysis

Ad copywriting

Tools

Google Analytics

Meta Business Suite

Bing Ads Manager

Job description

Pegas Touristik, Dubai is a leading company in the travel and tourism industry , specializing in delivering premium travel experiences. We are seeking a highly skilled PPC Expert to manage and optimize paid advertising campaigns across TikTok, Meta (Facebook & Instagram), and Bing Ads , specifically targeting audiences in GCC countries (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman) .

Tasks

Key Responsibilities

• Plan, create, and optimize PPC campaigns on TikTok, Meta (Facebook & Instagram), and Bing Ads targeting GCC audiences.
• Conduct market research and audience segmentation tailored to the GCC region .
• Optimize campaigns for Arabic and English-speaking audiences in the GCC market.
• Perform keyword research, audience targeting, and ad copywriting for higher engagement and conversion.
• Monitor campaign performance and adjust bids, budgets, and strategies to maximize ROI.
• Implement A / B testing on ad creatives, landing pages, and messaging.
• Track and analyze campaign metrics using Google Analytics, Meta Business Suite, and Bing Ads Manager .
• Stay up-to-date with advertising trends in the GCC region, platform algorithm updates, and industry innovations .
• Collaborate with the marketing team to align PPC strategies with overall business goals.

Requirements

3+ years of experience in PPC campaign management.

Proven expertise in TikTok Ads, Meta Ads (Facebook & Instagram), and Bing Ads .

Strong knowledge of performance marketing, conversion tracking, and audience segmentation .

Experience running PPC campaigns specifically for GCC markets .

Familiarity with local consumer behavior, cultural nuances, and Arabic-language ads is a plus.

Strong understanding of Google Analytics, UTM tracking, and data analysis tools .

Ability to optimize ad spend and improve Cost Per Acquisition (CPA) .

Strong analytical and problem-solving skills.

Ability to work independently and deliver results under tight deadlines.

Why Work With Us?

• Work on exciting travel and tourism campaigns focused on the GCC market .
• Flexible freelance / remote work with monthly compensation .
• Opportunity to grow with an established brand in Dubai’s tourism industry .