Freelance - Digital Marketing

Al Hamra; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate development company in Ras Al Khaimah seeks a Digital Marketing Specialist to enhance brand visibility and support sales initiatives. The ideal candidate will have a strong background in digital marketing specific to real estate, with proven skills in campaign execution and analytics. This role involves collaborating with various teams and managing digital assets to align with business goals.

Qualifications

• 3-5 years of digital marketing experience in real estate or property development.
• Proficiency in performance marketing metrics and tools.
• Hands-on experience with advertisements on Google and Meta platforms.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Implement SEO best practices to enhance website visibility.
• Track and report on campaign performance to optimize strategies.

Skills

Digital Marketing

SEO

SEM

Content Creation

Analytical Skills

Education

Bachelor’s degree in Marketing

Degree in Digital Media

Degree in Business

Tools

Google Analytics

HubSpot

Google Ads

Meta Ads Manager

Job description

About the Company

Al Hamra is a Ras Al Khaimah based real estate development and investment company focused on creating premier lifestyle communities and luxury hospitality experiences. Founded in 2003, the company has been instrumental in shaping the real estate landscape of Ras Al Khaimah, particularly through developments like Al Hamra Village. Al Hamra is known for its integrated communities, master-planned developments, and investments in hospitality, retail, and leisure.

Role Summary:

We are looking for a dynamic and results-driven Digital Marketing Specialist to join our real estate team. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing strategies to drive qualified leads, enhance brand visibility, and support sales and leasing targets across residential, commercial, and hospitality portfolios.

Key Responsibilities:

Strategy & Campaign Execution

• Develop and manage performance-driven digital marketing campaigns across paid media (Google Ads, Meta, LinkedIn, etc.)
• Plan and execute lead generation strategies for real estate projects and events
• Manage and optimize campaigns for ROI, CPL, CTR, and conversion rates
• Support the marketing calendar with digital activations for new launches, open houses, and promotions

Website & SEO/SEM

• Maintain and update company websites, microsites, and landing pages
• Implement SEO best practices to improve organic search rankings and visibility
• Monitor and improve website performance, page speed, and mobile usability

Content & Social Media

• Create and manage content for digital channels including social media, newsletters, blogs, and EDMs
• Coordinate with designers and agencies for high-impact visuals and videos
• Drive audience engagement and follower growth on Instagram, Facebook, LinkedIn, and YouTube

Analytics & Reporting

• Track and report performance of all digital marketing campaigns using tools like Google Analytics, Meta Business Suite, and HubSpot
• Provide insights and recommendations for continuous improvement
• Manage UTM tagging and conversion tracking

Collaboration & Brand Management

• Work with Sales, Design, CRM, and IT teams to align digital efforts with business goals
• Ensure digital assets are aligned with brand guidelines and tone of voice
• Coordinate with real estate portals (Bayut, Property Finder, etc.) for listings and promotions

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field
• 3–5 years of digital marketing experience, ideally in real estate or property development
• Hands-on experience with paid media platforms (Google Ads, Meta, LinkedIn, etc.)
• Solid understanding of SEO, SEM, and performance marketing metrics
• Proficiency in Google Analytics, Google Tag Manager, Meta Ads Manager, and email automation platforms
• Familiarity with CRM tools (e.g., HubSpot, Salesforce), real estate portals, and lead management systems
• Strong written and verbal communication skills
• Creative thinker with analytical mindset

Preferred:

• Real estate or property marketing experience in the UAE or GCC
• Google Ads and Meta Blueprint certifications