Freelance Arabic Creative (Copy) Director

Hogarth Worldwide Ltd; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Freelance Arabic Creative Director to craft compelling copy for high-profile global brands. This role involves writing and validating marketing materials across various channels, ensuring cultural relevance and brand tone consistency. The ideal candidate will have a strong background in copywriting and creative direction, with a passion for clear and impactful writing. Join a dynamic team where your creativity will shape the voice of renowned brands in the tech field.

Qualifications

• 7+ years of experience in senior creative roles, especially in copywriting.
• Skilled in adapting creative content while maintaining brand voice.

Responsibilities

• Write and review campaign copy while ensuring brand tone consistency.
• Collaborate with Creative Directors and Editors to deliver high-quality work.

Skills

Copywriting

Creative Direction

Verbal Communication

Brand Voice Management

Editing

Job description

Back to careers Freelance Arabic Creative (Copy) Director Dubai, United Arab Emirates

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez, and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The Creative (Copy) Director will be responsible for writing headlines in Arabic and validating translated copy for our client’s marketing materials across web, in-store, direct mail, and other channels.

The ideal candidate should possess the ability to craft clear, persuasive, simple, and compelling copy while managing a variety of projects. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English and working with translators and editors to deliver the best possible content for this high-profile global brand.

This is a freelance, project-based position.

Key Responsibilities

• Write, review, and elevate campaign copy for the client’s brand and products (tech field)
• Maintain the brand tone of voice in your native language. The tone should be consistent, regardless of media format
• Writing headlines that are clear, attractive, and catchy
• Validating short / long copy projects across different functions
• Maintaining the brand tone of voice and cultural relevance
• Ensuring messages are clear, following the English master copy and communicating its strategic point
• Collaborating with Creative Directors and Editors to deliver high-quality work
• Taking full responsibility for the quality and accuracy of work
• Reporting to Hogarth Lead CD
• Guide and maintain the quality of the translated long copy, wherever it appears
• Validate TV, print, and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.

Requirements

• Creative thinker and skilled Creative Director / Copywriter with a thorough understanding of tone / brand voice
• A skilled wordsmith with a creative flair
• A minimum of 7 years’ experience in a senior creative role, for example :
• Experience gained in the best agencies
• Working as a copywriter and then copy-based Creative Director for several years
• Worked on international and local brands
• Exceptional verbal and written communication skills in your language and fluency in English
• Understanding of language subtleties (especially when it comes to adapting creative)
• Conceptual creative who can come up with big ideas (when needed), but also focus on the smallest details, like punctuation
• Passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring
• Team player – easy to get along with and able to work closely with Editors and wider production teams
• Great technical literacy and comfortable working with digital teams