Franchise Hotel - Marketing Manager/Content Creator

InterContinental Hotels Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel group in Dubai is seeking a Marketing Manager to lead innovative marketing initiatives and manage social media presence. The ideal candidate has at least 3 years of experience in the hospitality or lifestyle sectors, excels at content creation and community engagement, and is skilled with various editing tools. This position offers a competitive salary and a vibrant work environment on The World Islands.

Benefits

Competitive salary

Inclusive workplace culture

Comprehensive benefits

Qualifications

• Minimum 3 years of experience in marketing with a focus on social media.
• Proven experience in hospitality, nightlife, or luxury lifestyle brands.
• Ability to create Reels and mobile-first video content.

Responsibilities

• Lead the planning and execution of marketing campaigns.
• Own and manage all organic social media channels.
• Capture daily on-property content.

Skills

Social media management

Content creation

Marketing strategy

Community management

Tools

CapCut

InShot

Canva

Adobe Suite

Job description

Overview

Join voco™ hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco™ hotels.

We are looking for a Marketing Manager with strong content creation and social media management skills to join the marketing team in The Heart of Europe hospitality sector, home to voco Hotels’ adults-only island experiences in Dubai.

This role blends strategic marketing responsibilities with hands-on creative execution. You will lead marketing campaigns, manage brand presence, and produce high-impact digital content, while also owning the day-to-day management of our social media platforms, including posting, scheduling, and community engagement.

We’re looking for a marketing all-rounder who thrives in a fast-paced, visually driven environment and has a proven background in hospitality, nightlife, or luxury lifestyle.

Marketing & Campaign Execution

• Lead the planning and execution of marketing campaigns for hotel rooms, events, F&B, and seasonal activations
• Coordinate with PR, agency, and brand partners for joint marketing efforts
• Align brand messaging across digital, print, and on-property touchpoints
• Track campaign KPIs and produce weekly reports with insights and recommendations

Social Media Management

• Own and manage all organic social media channels (Instagram, TikTok, Facebook)
• Schedule and publish content across platforms in line with the content calendar
• Handle community management including DMs, comments, guest interactions, and escalation
• Monitor social performance and suggest real-time adjustments based on trends and insights

Content Creation

• Capture daily on-property content including reels, stories, and static posts
• Shoot and edit videos that highlight events, guest experiences, lifestyle moments, and property features
• Plan and execute weekly content shoots with internal teams
• Collaborate with photographers, videographers, and designers as needed

Requirements

• Minimum 3 years of experience in marketing, with a strong focus on social media and content
• Proven experience in hospitality, nightlife, or luxury lifestyle brands
• Demonstrated ability to create Reels and mobile-first video content
• Skilled in social media scheduling tools and community management practices
• Proficient with editing tools such as CapCut, InShot, Canva, or Adobe Suite
• Ability to work on-site from The World Islands, including weekends and evenings for events

This is not your typical hotel marketing role. You will be the voice, the vision, and the vibe of an emerging lifestyle brand set on Dubai’s most iconic islands. Your content and campaigns will shape how guests engage with voco Hotels in real time, while your strategy will drive revenue, visibility, and long-term brand value.

Benefits

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life. We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. So, join us and you’ll become part of our hotel family.