Franchise Hotel - Digital Communications Executive

VOCO Hotels; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading hotel brand is seeking a Digital Communications Executive to enhance their online marketing efforts. This role involves optimizing digital revenue, managing content across platforms, and executing effective marketing campaigns. Candidates must have a strong background in hospitality and hotel marketing, showcasing their abilities in negotiation and managing digital marketing strategies.

Qualifications

• Hospitality background is essential, especially in hotel marketing or e-commerce.
• Experience with email and WhatsApp marketing, managing guest databases.

Responsibilities

• Manage and optimize digital revenue streams to maximize hotel revenue.
• Write and edit engaging website content, ensuring SEO optimization.
• Monitor and report on PPC, SEO, and digital advertising campaign performance.

Skills

Negotiation

Networking

SEO

PPC Management

Job description

Franchise Hotel - Digital Communications Executive VOCO Hotels

- Manage and optimize all digital revenue streams to maximize hotel revenue opportunities across online platforms.

- Drive direct bookings through the hotel’s IHG website, developing strategies to increase traffic and conversion rates.

- Develop and promote online packages in collaboration with the Revenue Team, ensuring seamless execution and performance tracking.

- Oversee direct booking links, package promotions, and meta-search optimizations.

- Execute campaigns to drive day pass sales, strengthening the hotel's digital presence for leisure offerings.

2. Copywriting & Content Management

- Write and edit website copy, landing pages, digital ads, and promotional materials, ensuring engaging and SEO-optimized messaging.

- Coordinate with IHG corporate teams to ensure timely content updates across IHG platforms and external booking sites.

- Ensure all photography and visual content meet brand standards before publication.

- Ensure that all in-house marketing collateral (posters, digital screens, brochures, menus, in-room materials) aligns with brand guidelines.

- Oversee photoshoots to ensure high-quality visual assets.

- Act as the liaison between the Marketing Director and other departments for smooth execution of marketing tasks.

- Oversee the hotel’s booking management system, ensuring digital booking and guest communication processes run efficiently.

- Manage marketing invoices, purchase orders, and vendor payments.

- Organize and coordinate monthly photoshoots for high-quality content.

4. Performance Marketing & Campaign Tracking

- Manage and optimize PPC, SEO, meta-search, and digital advertising campaigns.

- Monitor and report on campaign performance, adjusting strategies for improvement.

- Maintain a weekly and monthly marketing tracker.

What we need from you

PERSON SPECIFICATIONS:

- Hospitality background is a must, with experience in hotel marketing, or e-commerce.

- Experience in email and WhatsApp marketing, managing guest databases, and targeted marketing segmentation.

- Strong networking and negotiation skills to secure partnerships and promotional opportunities.

- Ability to work under pressure, meet deadlines with pro-active approach and multi-tasking.

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